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October 23, 2020

Ultimate Guide on Making Money On YouTube

Why not learn from the best?

These are the details and research about the top YouTubers.

You’ll find that these people have been able to get a subscriber list and then monetize it in multiple ways.

Read: The Ultimate Guide On Building Multiple Income Streams

How to Make Money on YouTube

Getting Ad Revenue from YouTube

One of the most common ways of making money is through the ad revenue. YouTube has a built in platform for advertisers to market products and services. Depending on your niche, you can get a different rate per view.

How to Get Ad Revenue for Your YouTube Videos

1. Get 1000 Subscribers

One of the main things you should work on is getting to 1000 subscribers. It’s important to be able to get to this number because your channel is somewhat established. It is around this time that YouTube will start recommending your videos.

2. Enable Google Adsense

Unless you get Google AdSense, you will not be able to get paid as a publisher. You will need to fulfill the requirements and get approval from the YouTube team.

3. Upload a Video

Look at uploading videos. If you don’t upload videos consistently, you won’t be able to take advantage of your subscribers. The more videos that you have, the more you will be able to get views.

4. Get Paid By YouTube

YouTube will pay you for creating great content. Your pay will be dependent on the type of niche that you choose.

Read: 200 Different Niches You Can Build a Business Around

5. Review Your Content: Check Terms and Services

Check YouTube Terms and Services. You will want to make sure you are creating content that doesn’t get flagged. Some niches don’t have ad revenue. So, make sure you check that your content follows their terms and services.

Using the Traffic to Sell Products and Services

As you build up your YouTube channel, you will start getting viewers to check out your video.

If you have products and services, you can look at selling them through your details page and on the video itself.

Using the Traffic to do Affiliate Marketing

Affiliate Marketing is the similar to selling your own products and services. Instead of offering your own products and services, you can offer products and services from another company.

In exchange, you will get a commission after you help them sell their product. The benefit is that you are able to get a commission without having to deal with the creation and fulfillment side of this business.

There are different affiliate marketing networks and companies that you can choose from. This can be a mutually beneficial relationship.

Getting Sponsorships

If you have a niche and a sizeable following, you can get a sponsorship. A sponsorship is a great way to get an additional income stream.

Deciding on a Niche

How to Go About Choosing a Niche?

You will need to decide on a niche. Choose a topic that is interesting to you. You can look at your books and what you’ve purchased recently. If you have a hobby, it can also be helpful.

The Pros and Cons of Different Niches

Each niche has different pros and cons. You will need to balance your own interests, limitations, and profitability.

If you love travel, you might want to think about your limitations. YouTube is centered around videos. If your channel is about traveling, you might not be able to showcase different travels.

Read: 200 Different Niches You Can Build a Business Around

Some niches like cryptocurrency, gambling, and drug use may affect your profitability. YouTube may ban certain content and limit it’s spread. Some of the niches wouldn’t be available for ad revenue.

Focus on Searchable Content

YouTube is the second most searchable site. It’s only behind Google. People look for information and entertaining content on YouTube.

Why Should I focus on Searchable Content?

In the beginning, YouTube isn’t going to be recommending your videos. You don’t have any subscribers and it’ll be hard to get traction.

In the beginning, it’ll be good if you create content that people are searching about. This increases the change that your video will be found.

How Should I focus on Searchable Content?

Go to YouTube. Look at their search bar. Type out some words on the search bar. YouTube will predict what you are trying to find.

YouTube is using past knowledge and the information that other people are looking for to predict what you are trying to find.

You can use this knowledge to find searchable content. Use the predictions for your YouTube videos.

Suggested Content is a Bonus

You video will be circulated by YouTube. It will show up in the searches if you focus on searchable content. Overtime, YouTube will start recommending your video to other people. It will show up in their suggested content.

Getting Views Makes You Money

Getting more views is the goal. You can get ad revenue, sponsorships, and sell products and services. The goals is to get more views because you will have the leverage to do other things.

Subscribers Encourage more views

The reason YouTube publishers ask you to subscribe is for you to see their most recent videos. As they publish videos, their subscribers will get a notification and it’ll show up more on their suggested videos.

Focusing On Content Creation

Content creation is the most important part of your YouTube channel. Without an audience, you don’t have a business. You will need to regularly create content.

Creating a Schedule

It’s important to have some kind of schedule. You should look at publishing something daily. This increases the odds of people finding your content and creating a following. As you create more content, you will be able to make your videos better over time.

Why Do People Make Videos and Even Though They Don’t Get Paid By YouTube?

Ad revenue is only one income stream. If you have a platform, you can leverage it to make money. You can still get sponsorships, get into affiliate marketing, and sell your own products and services.

Free Organic Traffic

YouTube has millions of people looking at their videos. They already have a platform for people to check out content. The benefit of this platform is that you will be able to use this traffic for other opportunities.

Sponsorships

Sponsorships are great. You can connect with different businesses. This platform allows you to recommend different companies.

Entertainment Value

For some content creators, it’s their source of entertainment. A lot of content creators simply do it for pleasure. Some publishers have gotten big without even meaning to. If you are able to create videos that you love, you can do well on this platform.

Focusing on YouTube as a Platform To Make Money

The goal of YouTube is to get as many views as possible. You will need to ask people to like and subscribe to your content. Most importantly, you will need to create content regularly. If you do this, you will do well.

Search Engines

YouTube’s Search Engine

YouTube is a great platform to find all sorts of content. Your videos can be found by lot’s of people. If you create great content, people will look at your videos.

Look into focusing on a few keywords. If you focus on those specific keywords, you will start appearing multiple times within the same search.

This can be a good way to be noticed by the viewer. Choose a good thumbnail and get selected.

Google’s Search Engine

Google has a search engine that is used by millions of people. People are constantly looking for instruction and advice. Google’s search engine will recommend different videos that people can watch.

For some people you can generate sales and increase your ad revenue account simply by focusing on searchable content.

Recommended Videos

YouTube has recommended videos. It will show up on the home page and after someone finishes a video.

There is a lot of traffic on the YouTube site. People will watch videos for hours.

The more content you have, the more you can be suggested for a video. It’s important to focus on a few keywords and start working on building a robust channel.

Evergreen YouTube

There are videos that go out of fashion. You will want to create content that lasts for a long time. This means that someone will be able to watch the video and a year from now.

The more videos that you have that are evergreen, the more total views you will be able to get per month.

YouTube As a Launching Point

YouTube is really a starting point. For most businesses, it will be wise to start publishing content. Overtime, it will lead to one of the most important traffic sources.

You can expand on to other publishing platforms. You can get into consulting, selling products, selling services, affiliate marketing, ad revenue, membership, and more.

YouTube publishing is really the launching point to something more. Most people will give up and not keep building their channel. It’s important to keep on going.

Potential Money Available With YouTube

Money is available. You can get as big and as small as you want.

Are You a Potential Millionaire?

YouTubers are making millions of dollars from this platform. A lot of them are also utilizing the platform to make money elsewhere.

Replacing Your Job Income

It’s very possible to replace your income from your job. You can work on your channel on the side as you build it up.

Building Multiple Streams of Income

Your first goal should be building a viewership. Once you have the views, you can do different things to make money.

Infographic Repurpose Content For Other Platforms

Repurpose Content On To Other Platforms

One of the best things you can do is use your YouTube videos for other content. Similar to YouTube, you can get ad revenue from there other platforms.

Being on other platforms will naturally increase the number of views. You will be able to get viewers and look at using that traffic source to sell other products and services.

WordPress

WordPress is used by a lot of blogs. The benefit of WordPress is that you are able to have full autonomy. You will be able to get control of the domain and design.

Medium

Medium is a blog. There are a lot of writers that write for Medium. Medium has a subscription model. Readers will be able to read a free articles for free. Afterwards, they will have to pay a monthly subscription.

Readers with a monthly subscription will read articles. Publishers will get a certain percentage of this revenue source. It’s a good way to write quality content without dealing with the hassle of managing a website.

Podcasts

Podcasts are another platform that can used. It may be possible to use the YouTube audio for some of the podcasts. It may be good to talk about the overall content on your YouTube videos.

Social Media

Social Media is a good option for people looking to get a following. It’s important to be able to engage with followers. You can use content from your video to give snippets of information or entertainment on your social media feed.

Why Should I Repurpose Content?

When you repurpose content, you are able to get traffic from other sources. This can lead to an overall increase in views. Having more views allows you to leverage this traffic into money.

Infographic Publish Content Business Model

Get Organic Traffic From Multiple Sources

Organic Traffic is Free Traffic. This means that you have visitors that are coming on your platform. It’s a great opportunity to recommend different products and services.

YouTube – Build Subscribers One Video at a Time

YouTube is one of the most popular websites in the world. It gets a lot of traffic. If you build out a robust YouTube channel, you can get thousands of views.

Podcasts – Record Episodes

Podcasts are a good way build a following. You will have to utilize guests and going on other podcasts. It’s important to be able to draw listeners to your podcasts. If someone likes what they hear, they will go back to your older podcasts and listen to old ones.

Blogs – Write Searchable Content

Blogs are a great way to get traffic. You can incorporate pictures and videos into articles. The goal is to get entertaining content and make it helpful. You are reliant on search engines and active promoting to get your blog noticed.

Social Media – Share with Followers and Build Up Your Base

Social Media can have a surge of viewership especially if it gets shared. If you have a following of people, you can get people to check out different information. This can be in the form of videos, comments, and posts.

Monetize Through Ad Revenue

If you start repurposing content, you can get sizeable followings on other platforms. You can leverage this traffic and sell it to advertisers.

YouTube – Google AdSense

YouTube will advertise on your videos. This can be a good way to get an additional income stream. As you create more videos, you will be able to get increasingly more views.

WordPress Blogging – Google AdSense and Other Platforms

Google AdSense will have posts within blogs. It doesn’t pay the best. The good news is that Google AdSense is not the only advertising platform. You can look at other advertising networks like AdThrive and Ezoic. These platforms will give you more money per thousand views.

Medium Blogging – Partner Program

If you want to focus on quality content, and not deal with the website you should look at Medium. Medium has a partner program. This program allows you to get paid for views. The only views that count are the ones that the reader is subscribed to Medium.

Medium has a business model where they charge readers to view their articles. If you can get curated by Medium and published on blogs with Medium followers, you can do really well on this platform.

Podcasts – Advertising Recruitment and on Platform

Podcasts generally make there money with advertisers. You can recruit advertisers right on your podcast. Some platforms have advertisers already on their platform.

Traffic To Sell Affiliate Products and Services

The greatest benefit of repurposing content is the free traffic that you will get. You can use this traffic for ad revenue and to sell affiliate products and services.

Why Affiliate Products and Services are Great

Affiliate Marketing is a great option for YouTubers. You are able to sell a lot of different products and services.

Affiliate marketing is great for people that just want to be paid without worrying about fulfillment. You don’t have to service or fulfill the sale. The business will pay you for leading to a sale on their end.

A lot of YouTubers will use affiliate marketing right in their details page. Usually they will recommend products from Amazon. It’s also popular to connect with different companies and offer their products and services.

It doesn’t have to end with YouTube. If you are repurposing content, you will be able to do the same thing on all your platforms.

Finding Affiliate Networks

CJ Affiliate, ShareASale, and ClickBank are popular affiliate networks. They have companies signed up to their platform. The commissions, products, and stats are available on their site.

You will need to look at these platforms for a product or service that you like. You’ll have to spend sometime sorting through them.

Find Companies Directly To Work With You

The best way to find products and services is to go directly to the company. Usually, you will need to look at their specific terms and register to be an affiliate.

Traffic To Sell Your Own Products and Services

Once you are getting traffic, you don’t have to only recommend products and services from other businesses. You can create your own products and services to sell.

Online Courses

Once you have traffic, you can look at selling online courses. There are different platforms you can put for your course. You will want to make sure you can get paid, have videos, and articles.

Read: Develop An Online Course

Ebooks

EBooks are a great solution to make an income stream. Once you have created an EBook, you can sell it over and over again.

Physical Products

If you have an ecommerce store, you can direct people to buy it on your site. If you don’t want to deal with fulfillment, you can send them to Amazon. You can start an Amazon FBA business, and have them do the fulfillment.

Software

Software is similar to EBooks. Once you have the software, you can sell it over and over again. The benefit of software is that people think more highly of software. You can charge a recurring fee to have access to your software.

Consulting

If you have a steady flow of traffic, you can offer consulting services. Consulting services are a great way to leave your mark on a lot of individuals and businesses.

Coaching

Coaching is similar to consulting. It usually implies a longer period of time. You can offer coaching services per month.

Done-For-You Services

Done-For-You Services are great because they give clients exactly what they want. You can provide something very convenient for people. If it’s beneficial, you can do really well with this business model.

The Power of Social Media

Build Out Your Social Media Platforms

Using YouTube To Get a Following Of People on Social Media

As you build up your YouTube platform, you can direct some of the traffic on to your social media platforms. It’s a good way to get some traffic.

Why is it Important to Develop a Following?

Developing a following is increasingly important for business owners. This group of followers can later buy products and services from you.

Develop a Following

Subscribe

On YouTube, it’s important to be able to ask people to subscribe to your YouTube channel. Subscribing is important for your followers to see the newest videos. They will usually be the first to see what you have.

Follow

It’s important to get the follow button clicked on. Twitter, Facebook, and Instagram recognizes when you are being followed. They will put content in front of people that want to know what you are putting out.

Like

Anytime there is a like button, it tells the algorithm that this is interesting content. It shares this content with more people.

Groups

Some platforms have groups. The most popular group is Facebook Groups. Facebook has increasingly pushed content from groups.

Outsource The Social Media Side of the Business

As you get bigger, you can outsource some of these parts. You will be able to hire the repurposed content, posting, replying and all the parts related to your social media platforms.

Who should you Outsource Your Social Media to?

Look at getting a Virtual Assistant (VA). You will be able to find them on different sites. You can find one of Freelancer or Upwork. If you want to find an inexpensive option, I would suggest you look at hiring a worker from overseas.

Consider workers from overseas. A good option is to look at workers from the Philippines. They speak English and they are a more affordable option. Check out OnlineJobs.Ph.

If you want to get a more full review,

Read: Outsourcing Your Social Media: Build Systems For More Profits

What should they be doing?

Your Virtual Assistant (VA) should repurpose content. If you have a sales process, you can have them guide them to the next step. This can be scheduling in an appointment or webinar. It can be replying to comments. There are a lot of options.

You can have them working on different platforms. Each platform will have different nuances. As you get bigger, it’ll be important to have someone watching these platforms.

Email Marketing: Capture Your Followers in A Traffic Source You Control

Protecting Yourself from Algorithm Changes

YouTube, Search Engines, and other platforms have different algorithm changes. As time passes, different platforms will have changes. These changes can affect your traffic.

When possible, you should look at converting your traffic to emails. This is a way to keep the followers you have. If something changes, you can send your followers to a different platform.

Warm Up Your Followers

Capturing Emails

If you don’t capture emails, you don’t have a traffic that you control. One of the main goals with YouTube and other platforms should be getting someone’s email.

This allows you to follow up with your followers. This can lead to deals and other opportunities.

Finding Different ESP

Check out different Email Service Providers (ESP). Some of the most popular providers are MailChimp, ConvertKit, and Constant Contact.

MailChimp and ConvertKit have a free options in the beginning. It can be a good platform if you are getting started. They will charge you for more features.

Read: How to send mass emails.

Automated Emails

One of the best features are automated emails. When someone gets put in your list or tag, they will get a series of emails. These emails will help you warm up clients.

Tags or Lists

Tags and Lists will help you sort what type of messages to send your clients. It’s important to be able to distinguish what type of information and content they will be interested in.

Offer Products and Services

One of the best things you can do is offer products and services. You can leverage your knowledge and sell digital products. You can look at selling physical products, services, and sell items as an affiliate.

Send an Offer Through a Webinar

You can set up a webinar to sell products and services that cost a couple hundred dollars. This is important for building rapport. You can automate your webinar experience, so you get paid like clockwork.

You can use YouTube as your platform for Webinars. I’ve seen advertisers redirect people to simple YouTube videos to get views.

Read: Free Webinar Software You Can Host For Your Business

Offer Appointment Times to Email List

If you don’t want to do Webinars, it might be worth checking out scheduling an appointment. This can take a lot more time, but it can be nuanced to the potential buyer.

Frequently Asked Questions

How should I start my YouTube Channel?

Start with thinking about what niche you want to get into. If you have something you want to sell, make sure there is a market for it.

What are the different ways I can make money with YouTube?

You can make money through ad revenue, affiliate marketing, sponsorships, selling products, and selling services. You can also look into repurposing content on to other platforms to increase your reach.

What is the potential money for a YouTube Channel?

There are millionaires creating videos on YouTube. The potential is there to make a lot of money. If you work on creating videos, you can create traffic. You can leverage this traffic for money making opportunities.

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(The Real and Digital Kind)

Paul Jang