In order to send out mass emails, you need a way to broadcast your emails. There are services that help you send out mass emails. The most popular ones are ConvertKit, Mailchimp, and Constant Contact.
If you use Gmail, Ymail, or Hotmail to send out mass emails, you will get deliverability issues. You will need to an email sending service to send out mass emails.
You can send out mass emails, but it’s important to automate this process as well. After you learn how to send out mass email, make sure to create an automated email sequence so you don’t have to keep sending it out.
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Send Mass Emails by Broadcasting Emails on an Emails Service Provider
Each email service has a way to send out mass emails. It’s important to have a collection of email subscribers.
Depending on the platform, there will be different platforms you can use. You can also personalize your message. In the subject header or in the email, you can address it specifically to a person.
Depending on their actions, they can get tagged or be followed up automatically through chain emails.
I’ve sent out emails for my land investing business. It’s been the way my wife has been able to quit her job. Right now, we do a lot of our emails automations and mass emails through ConvertKit. It’s a good way to build rapport and trust.
Email Services
ConvertKit
ConvertKit made a change in their pricing. For the first 1000 email subscribers, they will offer free mass emails. These mass emails are called broadcasting emails
They focused on serving bloggers. They make it really easy to use with WordPress users.
If you don’t have a website, you can create a website on their platform. This is a free service. It will have a URL matching ConvertKit, but you can change it so that you have one with your domain.
Their format is simple. They generally use words to describe things in their newsletter. Their belief is that simple is better and converts better too.
Mailchimp
Mailchimp has a similar solution that allows you to be able to send mass emails. They allow you up to 2000 email subscribers.
They are focused on building lists. If you have different businesses, you can separate them into different lists.
Mailchimp is one of the most popular email platforms. It’s cost effective especially in the beginning.
Constant Contact
Constant Contact does not have a free version. Their basic plan starts at $20 per month. It’s an affordable option for businesses.
They also have a website platform. You can put your domain in. This is a great option if you don’t have a website. You can think of your monthly cost as a website and email sending platform.
They have one of the highest deliverability marks. If you send an email through Constant Contact, they will get it.
Using Pictures and Templates
Each email provider has templates. Each email service has different nuances. Generally, you will be able to put pictures in all of them.
For conversion, words without pictures have a higher response rate. You will want to use ConvertKit for blogging related services. You’ll be able to connect to a post or other service.
If you are doing a personal newsletter, pictures work well. You can use Constant Contact or Mailchimp for these types of services.
Tagging or Creating Lists
ConvertKit has a subscriber centric format. Tagging subscribers is important to send them to a chain of events. The benefit is that you won’t send duplicate emails to the same person.
Lists have specific subscribers. You’ll be able to send messages to your list of people. This is a good way to separate content for people between lists.
How to Send Automated Mass Emails
You can send automated mass emails through your email service. You will need to set up what happens to your list or subscribers. You will be able to tag your subscribers and move them into a sequence.
The most common form of automation is an email sequence. Whenever someone enters an action, you will be able to send another email.
Almost all the email services will let you do this. You will usually need to pay for this service.
Building an Email List to Make Money
One of the main things you can do for your business is building an email list. A lot of marketers say that the money is in the email list.
If you have a large email list you can send them an offer. A percentage of people will check out your offer and potentially buy your offer.
If you are able to send good automated emails and broadcasts, you can build up rapport and make money with your email list.
Frequently Asked Questions
Can I use Gmail or Yahoo Mail to send a mass email?
Yes. It’s a lot of work. You will need to copy and paste or manually input your emails.
What is a free email provider?
You can use ConvertKit and Mailchimp to send a mass email. They have a limited free version.
How do I get a domain email?
You will need to purchase a domain. I recommend using Google Domains. You will be able to purchase GSuite and it will give you access to their email platform.
