Marketing Funnels Made Easy

What are Marketing Funnels?

Marketing Funnels have become increasingly popular for digital marketers. It’s a good way to get conversions and sell more products.

Who Should Use Marketing Funnels?

Marketing Funnels are best used by businesses. If you have some kind of online product, you can use it to sell more of your product.

Guiding Your Customer To A Purchase

One of your goals should be to guide your customer to a purchase. As you guide them to a purchase, you will want to look at offering different kinds of products and services.

Up-sells

One of the benefits of up-sells is that you are able to command a higher price, by selling something else.

Down-sells

If your customer doesn’t want to buy something, you can offer a cheaper item.

Increasing the Cart Value

By having up-sells and down-sells, you are able to make a sale and increase the overall cart value.

You can have a person buying something and offer different products and services.

Building Out An Offer

You can enhance any of your offerings by providing more products and services. This can be helpful when you look into increasing revenue.

Creating Digital Products

Software is a popular way to enhance your offer. It will greatly increase the overall impression of your product. You can charge a monthly price for this feature.

Ebooks are a great lead magnet. You can look into getting a physical copy for readers that want a hard copy.

Online Courses are a great way to share content and get paid a sizable amount. It’s possible to charge people thousands of dollars for a course.

Read: How to Develop an Online Course

Creating Physical Products

Physical Books are a great lead magnet. You can offer the book for free and ask for people to pay for shipping.

Physical Products are a great way to sell your product. Look at your niche, and the different things you can offer your customers.

Creating Services

Consulting is a way to add value to people. People need help with their specific issues.

Coaching is a great add for people that need continuous help. This can be one-to-one or as a group.

Membership is a way to increase your brand and have a more dedicated following of people. Groups can be public and private.

What are popular marketing funnels?

Increasingly, there are different marketing funnels that you can use. Each platform has different benefits and prices that you should consider.

ClickFunnels

ClickFunnels was started by Co-Founder Russell Brunson. He has done a lot of marketing to build up ClickFunnels into a huge business.

Pricing: ClickFunnels is always looking to expand their product line. They have a $97/mo, $297/mo, and $2,497/mo.

Features: ClickFunnels has domains, templates, and funnels you can use. If you upgrade, you will get more priority support. You can expand the number of funnels, develop your own affiliate program, and have your emails all on one platform.

One of there best features are the ability to share funnels. If you plan on becoming an affiliate for ClickFunnels, you can share your funnel with people. ClickFunnels will credit you for referring them a client. They have one of the most generous affiliate programs.

Kajabi

Kajabi has an all in one platform. You can do everything on this platform. The main limitation is the number of customers and active members you can have on this platform.

Pricing $119/mo, $159/mo, and $319/mo are the cost for using these platforms.

Features You will be able to host different digital products on their platform. They have a website builder, analytics, email, and everything else on their platform. The main cost will be the number of followers you have.

Kartra

Kartra is a popular platform for marketers. They have a lot of different features for your marketing needs.

Pricing There is a $99/mo, $199/mo, $299/mo, and $499/mo plan. The main differences are the number of domains and leads.

Features One of the major benefits of having Kartra is that everything is included. If you have an agency, you will be able to put everything on one plan. You will have access to email, website builder, and membership sites for your business.

Groovefunnels

Groovefunnels is in the early stages of it’s marketing funnel. It’s expected to have glitches. If you don’t mind growing with their business, it can be a decent option for you.

Pricing Free, $99/mo, $199/mo.

Features The free version allows the basics of a marketing funnel. The $99/mo plan allows you to have access to their email, pages, video, and affiliate. The $299/mo gives you access to blog, desk, survey, and calendar.

How Can I Use a Marketing Funnel For My Business?

You Do – Info-products

One of the major ways to sell products is through an info-product. The main benefit is that you don’t have to worry about fulfilling your order. You only need to give access to their course, software, or e-book.

This option is great for people that want to do it themselves. Think about providing a service that will let them figure it out by themselves.

We Do – Membership Consulting

Membership consulting is a great option for people that want some hand holding. These options are great for people that want that extra support.

You can offer a live event, a private Facebook group, private hours, and more. This is giving people access to you.

Read: The Ultimate Guide: How to Build Multiple Streams of Income

I Do – Done For You

Some people don’t want to deal with certain things. They want to throw money at their problems. If you know how to fix their problems, you can offer to do it for them.

If you can identify their problem and give a done for you service, you can charge quite a bit of money. These services require a larger amount of money.

Where do I get Traffic for my Funnels?

If you don’t have traffic, you don’t have a business. You can have the best product and service. If no one knows about it, you won’t be able to sell anything.

Organic Traffic

Organic traffic needs to be built up. It can take a long time to build up a following. I recommend that you look into YouTube, Blogging, and Podcasts to generate a following. These platforms allow you to market your own products and get potential ad revenue.

Building a Following

Overtime, you need to build a following of people. You need to build up people in a way that will help them get to their goals. Try to build up a group of followers and leverage this group. This group can later buy your products and services.

Read: Outsourcing Your Social Media: Build Systems for More Profit

How Many Followers Do I need?

As you get more followers, you have greater opportunities to sell your products and services. The more followers you have for your business, the better you will do.

Look at 100,000 followers as a goal. If there were 1% of followers, that bought your products. That would be 1000 people. If you sold a product for $100. You would get $100,000.

There are Blogs, YouTube channels, and podcasts that generate thousands of views. It’s not uncommon for them to grow into large businesses.

Even if it’s 10,000 viewers a month, in one year that is 120,000 viewers. It is possible to get to 100,000 views per month. At this point, you are able to really leverage your business.

Whenever you are able to get more followers, the more you will be able to leverage the number of followers. Your ultimate goal should be to gain organic traffic because this will be a massive benefit for your business.

Traffic That You Control

One of the things you want to do is convert traffic from a blog, YouTube channel, and podcast into traffic that you control. You don’t know when a company will change their algorithm and shut your account down.

Email Marketing

Email Marketing has been going on for a long time. Big and small businesses focus on this platform because it’s a traffic that you control. You can email this group over and over again.

Building a list of emails

It’s important to build a list of emails. If you have some traffic source, you will want to obtain their email. The major benefit is that you can alert them of different products and services.

Should I Try Advertising?

Some people don’t want to wait for organic traffic to be built up. There are options to try advertising. This can be a quick way to get a following of people. You need to be careful with your budget.

Where Can I Advertise?

There are different place your can advertise online. The main platforms are with social media and search engines. You can look into connecting directly with some websites. This can be a good way to get direct advertisements.

Google Advertisements

Google advertisements have grown into a large business. For Google, their advertisements still make up a large part of their business. On this platform, you only pay if someone clicks on your link.

YouTube Advertisements

YouTube advertisements are growing in popularity. You are able to create a short video for people to watch. Some people will click on your link and go to your website.

Facebook Advertisements

Facebook has become a large data tracking company. They know what people are interested in and their overall demographic. Facebook uses this information and sells it to advertisers. Advertisers can target the specific demographic and interest.

Read: Facebook Advertising For Small Businesses

Instagram Advertisements

Instagram is a newcomer. It’s owned by Facebook, so it has access to information. You are able to advertise on this platform as well. You can look at influencer marketing as well and bypass their advertisement platform.

Read: Influencer Strategy For Brands: How to Sell More Of Your Product

Converting This Traffic To Email List

Tag Your Emails

As you bring people over from your advertisement campaigns, you will need to look at collecting emails. You will want to tag emails for future products and services.

One of the main things is that you will need to start tagging your emails. You will want to know where you got their email. Once you know this information, you can tag them.

This tag will help you identify if they have purchased something or never before. You can also know what they were interested in.

Sending Mass Emails

One of the things you should start doing is sending mass emails. These emails can be a good way to generate views for your YouTube Channel, blog, or podcast.

Make sure you have relevant good content whenever you send an email. You will want them to be engaged and have good information whenever they click on your email.

Read: How to Send Mass Emails

Sending Automatic Emails

One of the things you want to do is send automatic emails. When you send automatic emails, you are able to scale up.

You shouldn’t have to manually send emails to all the different niches and circumstances you have. This can all be done automatic for you.

How Do I Get Higher Conversions?

Developing a Lead Magnet

A lead magnet can help a business with higher conversions. If you offer something for free, a lot more people will sign up for your product or service. Once you have their email, you can then offer to sell other products and services.

Create a Quiz

One thing that can help your conversions it to have a quiz. A lot of people want to take a quiz and see the results. Before people can get their results, you can have them give your email. This can get more people on your email list and sell other products and services.

A/B Testing

Sometimes, you will want to check how an advertisement is doing. If you are getting traffic, you will want to optimize your ads for higher conversions.

A lot of marketing funnels will let you play with A/B testing. Some people will go to a one funnel and another group would go to a variation of that funnel. It’s a good way to test which ad copy, website page, color, video, and more work best.

Video, Picture, or Text

Try to use video and pictures. You want to have a variation of text in your copy. Having a blend of different mediums helps you target different people.

Try testing different copies to get the best results for your business.

Getting Good Copy

It’s important to have good ad copy for your advertisements and pages. This will help you sell more of your products and services.

Look at getting testimonials, different results, features, and benefits of your product.

The Benefits of a Webinar for a Marketing Funnel

A lot of skilled marketers have done really well with webinars. People are able to create a webinar that goes into detail the benefits of their product.

The Webinar Funnel

If you have organic or paid traffic, you can guide people to a webinar. People will need to opt in to the webinar. This is a good time to build quick rapport and get their email.

Once you get their email, you can bring them to your webinar page. Depending on if it’s a live webinar or a recorded webinar, you can remind them on the time or start showing it.

Afterwards, you can make your offer. If you have a timer, it can create some urgency.

Read: Free Webinar Software You Can Host For Your Business

Integrate Email Marketing

Once you get their email, you are able to reach out to them about your upcoming webinar. You will be able to tell who purchased, finished you webinar, who didn’t show up, and who left in the middle of it.

Each person can be targeted with a different email sequence. This can help you scale and differentiate between your different viewers.

Give your sales pitch

Make an offer for your viewers. The more things you can offer your clients, the more you will be able to generate revenue and enhance the value.

Frequently Asked Questions:

Which Marketing Funnel Should I use?

It doesn’t matter which marketing funnel you use. What matters is how you generate traffic to your funnel. Without traffic, you don’t have a business.

Should I focus on organic or paid traffic?

It depends on your time frame and available funds. I recommend you start building traffic organically because there are long term benefits for building up a traffic source.

Is it better to sell on the phone, a webinar, or on a page?

It depends on the price of your product. If it’s inexpensive, you can sell it right on your page. If it’s a couple hundred or thousands of dollars, you will want to send people to a webinar or a phone call.