It’s important to have a sales process. As your business grows, you will want to expand your team.
Try to bring in sales people to your team. They will help you with your leads and follow up with them.
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Start Outsourcing Your Sales Team For Profit
Look at outsourcing your sales team. In the beginning, you make have to do all the sales. When you have the opportunity, look to bring in sales people.
As your business increases, you will need to look at selling more of your product and services. Leverage the skills of a sales team to help you sell your products and services.
Payment Models
There are different payment models for obtaining your sales team. Some people prefer a strict commission and other people prefer a salary.
Commissions
Commissions are a good way to get started. When people work on commission, they only get paid when they make a sale.
If you have quite a bit of leads, you can look at working with a sales person to go through your leads. They can follow up with your list and help them with a purchase.
Paying a Salary
A salary can be an option for some people. For sales people. I recommend you stay away from this option.
You want people to make more sales. The more sales they make, the more you are both able to profit.
Salary Plus Commissions
Salary plus commission can be a great starting point for businesses. If you want people to follow a certain process and certain times they will be working, you can set up this payment method.
Items to Sell
In order to have a sales team, you need to have some kind of high ticket and recurring item. This gives you both enough room to make money.
Creating a High Ticket Item
A high ticket item can be important for a business if you want a sales team based on commission. In general, I recommend at least $1000. Preferable, it would be better to be in the $2000-$10,000 range.
I initially thought anything over $1000 was crazy. Until I paid for a course, training, and mentor-ship for $6,200.
There are different courses, products, and services that people are willing to pay thousands of dollars for. Create something that is highly valuable and you will see your income increase.
Read: Develop An Online Course
Creating a Recurring Item
One of the main things you can do is create a recurring revenue stream for your sales team.
Look at developing a mentor-ship program, service, product, or software that you can charge over and over again.
This means that when your sales team make a sale, they can get recurring funds.
Finding People To Help You Sell
Finding People In a Facebook Group
If you have a Facebook group, look at inviting people to your team. These people can be people that bought your course, or they are interested in it.
Read: Outsourcing Your Social Media: Build Systems For More Profits
Reach Out to Your Traffic Source
If you have some kind of traffic source, you can reach out to them. Your traffic source can be in social media, YouTube, blog, email list, and podcast.
I recommend that you do it through your email, so it’s a one time thing and the email goes away.
Good Questions to Ask Your Employees
Tell me about yourself.
Look at getting your potential hire to talk. The more they talk, they more you will get a sense for who they are. Try to see if you are compatible.
Have you had sales experience in the past?
Try to find out if they have had sales experience. A lot of people don’t like to do sales. It can be a lot of work and rejection.
What are your strengths?
Find out a potential employee’s strengths. Try to see if they are suited for sales. They need to be able to listen and make their offer.
What are your weaknesses?
Ask potential employees about their weakness. Some potential employees will not talk about their weaknesses, but try to gauge their response.
Do you have technical skills?
Consider any technical skills you will need for your business. Make sure they are able to use email, social media, CRM, and other technical skills they need for your business.
Read: Starting a Digital Business: What Do You Need To Know?
What are your salary expectations?
Make sure you are upfront about salary and commissions. I recommend you set it your sales teams by doing commissions. By setting up your payment schedule with commissions, you will be able to scale up in your business.
Tracking Time or Performance
Consider if you are going to track their time or performance.
If you are going to pay a salary, you will want to make sure that your sales team is showing up for work.
If your sales team is based on commission, make sure they are getting the support they need.
Communicate with your team on the expectations for your team. You want to have a beneficial relationship with your sales team.
Having the Right Expectations
If you are giving your sales team leads, be clear on how many sales you expect from these leads.
There should be a dialogue on the process. Consider having the sales call recorded in order to listen to the conversations.
You can help your team by going over the calls. Look into answering frequently asked questions and being available to answer questions.
Providing Leads for Your Sales People
Consider providing leads for your sales people. Most people will need to have a steady source of leads to make it worthwhile.
If they don’t have the leads, they will most likely leave and cause high turn over.
Sales People Developing Their Own Leads
If your sales people are developing their own leads, you make want to consider a higher commission.
They will need their own traffic source or pay for traffic. You will need to make it worthwhile and with training.
Having A Sales Process
Look at having some kind of sales process. It’s important that you lay out what is important to you and how you want your sales team to interact with people.
An Example of A Sales Process:
Selling through a Webinar:
Think about your sales process. I would recommend you look into Webinar Funnels.
Essentially, you guide your traffic to check out a webinar. When they watch your webinar, they will need to put in their email address. It’s a good way to get people’s email address.
You can sell directly on your webinar. Any other people that didn’t sign up on your webinar, can be reached out to on the Facebook Group.
Read: Marketing Funnels Made Easy
Selling Through a Facebook Group:
Look into getting this traffic to join your Facebook Group. You can get a sizable group and put content on the group. If you have a sales team, they can put content right on the group.
Your sales team can reach out to the public Facebook Group. Your sales team can set up an appointment and look at selling on the phone.
They can take credit card information right over the phone and recommend different products and services.
Frequently Asked Questions:
When should I look into a Sales Team?
When you have too many leads, you should look at building a sales team. They will make sure that your leads are followed up
How much commission should I give to a sales person?
Try to have a high ticket item. Look at 20-100%. If you have ways to make money on the back end, consider giving a more lucrative commission.
What is the best place to hire a sales person?
Look at hiring within your own group. Send our an email or message to see if you get a response.
