An email list is vital for a business. It helps business stay in touch with their customer base. You can warm up your base and offer different products and services.
Table of Contents
The Importance of an Email List
All businesses need to have some kind of email list. An email list allows you to reach out to your customer base.
They will be able to get important information and offers from your business. The
An email list is about the numbers. The more people you have an your email list, the more some people will be interested.
Controlling Your Own Traffic
If you consider any kind of online traffic, the host can change the algorithm and drastically drop your traffic numbers.
For example: If you have a blog and you get a lot of your traffic from Google, Google can come around and change something so they don’t send you any traffic.
Local Businesses have really struggled when Google dropped them down the search engine results.
If you have an email list, you control this traffic source. You will be able to reach people over and over again.
Secondary Traffic Source From Other Traffic
Your email list comes from somewhere else. You can produce content and get traffic from different sources. It can be in search engines like Google or Bing and Social Media Platforms.
You can pay online advertisements and get people to sign up to your email.
It’s important to get traffic for your business. The more people you have running through different platforms, the more emails you should be collecting.
Content Marketing: Publishing Content
Blogging
One of the best ways to build out a platform is through blogging. You can look at creating your own domain and writing content or joining one with a following. The goal is to have some kind of lead magnet and entice them to join.
Read: Blogging As A Side Hustle
YouTube
YouTube is the second largest search engine. Create content related to keywords. As you are building up your audience, you will be able to convert some of them into your email list.
Read: Ultimate Guide On Making Money On YouTube
Podcasts
Podcasts have become a growing industry. It’s become popular with sports, politics, entertainment, and businesses. It’s similar to the radio in that most people listen to it while driving.
You can get a large audience by getting into directories and doing guest podcasts. People can connect with you through podcasts.
Read: Best Podcast Platform: Which Is The Best Platform For You?
Social Media Traffic – Becoming an Influencer
Facebook Groups
Facebook is a great way to build up a following. Facebook business pages has decreased in importance, but Facebook Groups have become very popular.
Facebook has adjusted their algorithm so that people will see what people posted in their Facebook Groups. So, if you can create a large Facebook group, it will attract people to your group and increase this traffic source.
Instagram Followers
Instagram has used pictures, videos, and texts to connect with people. The platform has a large following and it’s used by huge influencers.
If you are interested in building an Instagram following, it can become a reliable traffic source for you.
Twitter isn’t as powerful as some of the other social media platforms. It is a good way to increase your personal brand. If you have traffic from other sources, you can use it to engage more meaningfully with people.
TikTok
TikTok is a newer social media company. They have done a good job getting younger people on their platform. If you are able to create awesome short videos, it’s a good place to build up an audience.
Paid Traffic: Search Engines
Google Ads
Advertisement Revenue is the largest revenue source for this company. It has helped them become a powerhouse and go into other products and services.
Google Ads are based on direct marketing. They only charge when someone clicks on the link. It’s all based on intent, so it’s a good way to get a high quality lead.
Bing Ads
Bing Ads is the smaller brother of Google Ads. Some people have been able to get a traffic from this platform at a lower price.
Paid Traffic: Social Media
Facebook Ads
Facebook Ads have become very popular with business owners. It’s usually less expensive than other platforms. You are able to target people based on demographics and interest.
Read: Facebook Advertising For Small Businesses
Instagram Ads
Instagram Ads are a good way to get traffic. It’s owned by Facebook, so has similar features.
Read: How to Sell More On Instagram
YouTube Ads
YouTube Ads are increasingly become popular. They occur in front of and within YouTube videos. It’s usually less expensive than other platforms.
Key Metrics For Your Ads
Cost Per Lead
Each lead has a cost. You should look at spending less than $2 for a person to click on your ad.
Cost Per Conversion
Once people click on your link, you need to see how many people actually opt in to your lead magnet.
Look at how many people actually purchase your products and services. You can figure out if you are profitable or not.
Cost For Fulfillment
Consider how much you need to spend for fulfillment. This can by a physical book and the cost for shipping. You’ll need to consider these costs whenever you are marketing.
Have a Landing Page To Capture Your Leads
You need some kind landing page to funnel your traffic. Your landing page will capture their email and contact information.
Building Out A Marketing Funnel
ClickFunnels
ClickFunnels is a marketing funnel software. It doesn’t come with an email service provider, so you will need to get one. Their basic plan will help you everything you need to get started.
Read: Marketing Funnels Made Easy
Kartra and Kajabi
Kartra is an all in one inclusive marketing funnel. It costs a little bit more than ClickFunnels. If you want an all in one product, it will help your business grow.
Built Your Landing Page Through An Email Service Provider
ConvertKit
ConvertKit has a landing page that you can use. You can custom design it, but you won’t be develop pages like a marketing funnel.
Constant Contact
Constant Contact has a website builder. You are able to get contact information, but it’s not easy to change it to the way you want it.
Building a Landing Page Through WordPress
Elementor- Page Designer
Elementor is a plugin within WordPress.org. You are able to drag and drop text, images, and videos.
Leadpages- Creating Landing pages
Leadpages helps people with landing pages. It’s a type of squeeze page that extracts people’s emails.
Capture Your Leads with A Lead Magnet
Developing a Webinar
A webinar can be highly effective. It works well with to introduce yourself and the product. Usually you will be able to get higher conversions.
Whenever someone signs up for a webinar, it acts like an email capture system. As soon as they sign up for your webinar, you will have access to their email.
Read: Free Webinar Software You Can Host For Your Business
Developing a Quiz
A quiz can be a good way to get get leads. You can look at Interact to set up your quizzes. You’ll be able to guide them through questions. After they input their questions, they will get get the results in their email.
Creating a Giveaway
A giveaway is a good lead magnet. It helps people feel like they got something valuable. Popular giveaways can be a course or an E-book.
Offering an Inexpensive Value Product
You can charge a small amount for your product to get a lead magnet. You can offer a physical book for free and ask people to pay for shipping.
Developing Trust Through Your Email
Creating Videos Through Your Email
Whenever you send out an email, you can send them to a video. A video is a good way to build up rapport.
Sending Mass Relevant Emails
Emails can be sent to everyone on your list with the click of button. Make sure to have a good copy and relevant information. Look to tag your email list, so you don’t send mixed messages.
Read: How to Send Mass Emails
Tapping into Other People’s Email Lists
You can do a solo ad through Udimi. You can pay email marketers to get on their list. If you pay them an amount, you will be able to be promoted on their list.
If you have partnerships with other content creators, you can ask to promote each other’s products. It can be a good way to set up an affiliate commission program between the two people.
Frequently Asked Questions
How Can I Build An Email List Quickly?
The quickest way to build an email list is through advertising. There are additional risks for advertising. You can make an investment and lose your money.
Should I Pay For Advertising?
Advertising is like pouring gasoline on your business model. If you have a good set up, you can make a lot of money. If not, you will lose a lot of money.
Should I Focus on Content Creation or Social Media?
Focus on content creation. After you make a post on social media, it goes away. If you focus on content creation, people will find your content over and over again.
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