As you get bigger, you may way to outsource your social media. You may want to do this for a variety of reasons.
Social Media has the potential to increase your brand, get better engagement, and potentially create sale.
Table of Contents
Why You Should Start Outsourcing Your Social Media
Social media can take a lot of time, if you aren’t careful it can waste a lot of productive time. You need to be able to start outsourcing the parts that you don’t like and don’t make you money.
Your time is money. If you think about it, you can hire someone inexpensively to handle your social media accounts.
What are the Different Social Media Platforms
You need to think about what platforms you want to work on. Each social media platform has different benefits. If you focus on different platforms, you will need to adjust to the type of content you can put on there.
Facebook has become a huge business. There are different ways to take advantage of this platform. You can look at local businesses. If your clientele is businesses, you can reach them right on the platform.
You can have a Facebook chatbot answer questions. Your social media person can answer questions that the chatbot wasn’t able to answer. This is a good way to monitor everything is working correctly.
Read: Facebook Bot and Business: What You Need to Know
Check out Facebook Groups. In the past, Facebook pages were very important. Increasingly, it’s important to have some type of Facebook Group. Facebook Groups get better engagement. It’s also a great way to get potential sales.
Twitter is a great way to get attention about a certain topic. If you are able to get a following within a specific niche, you can leverage it for your business. You can have your person write tweets and reply back to comments.
Instagram has become a staple for influencers. You can generate a massive following. You will need to look at taking advantage of pictures. You will want to have someone be able to edit pictures, create content, and reply back to comments.
Pinterest is image heavy. It’s a great way to put out content. You can use this to redirect your content to other platforms like articles and videos. You will want your social media person putting this together.
Tumbler
Tumbler is microblogging. It gives you easy access to follow different people. This can involve writing, GIFs, and images. It’s a great way to redirect traffic over to another platform.
LinkedIn is biggest social media platform for professionals. If you are looking to real other professionals or target people within a specific geographical location, it can be a good way to lead to a future sale.
What Sites are Great to Look for Help
OnlineJobs.Ph
OnlineJobs.Ph has done a great job of putting in qualified virtual assistants. There are people that have had experiences operating multiple social media accounts. You will need to pay to communicate with potential employees. There are different tools to track work and verify the employee.
Freelancer
Freelancer is a great option to find a potential worker. If you are looking for a native speaker, this can be a great option.
Upwork
Upwork is another place that you can find work with a native speaker. The cost might be a little bit higher, but if you want quality this can be a great option.
Craigslist
Craigslist is a great option if you want someone locally. It can be a great way to find someone looking for part time work. The cost to put up a job posting is very little and you can find a lot of interest.
Indeed
If you are looking for full time work, you can check out Indeed. It’s a great way to find qualified workers.
Monster
Monster is similar to Indeed. You can find full time and part time worker on this platform.
How to Track Your Workers
TimeProof
Timeproof is automatically connected with OnlineJobs.ph. Once you have hired an employee, you can connect with them through TimeProof. It will track their work and take screenshots of their work progress.
One of the benefits with TimeProof is that it’s free. After you hire an employee through their platform, you are able to use the software. Your employee will start on your dashboard, and your employee will start documenting their time.
Timewerks
Timewerks is a great way to keep track of projects, time, and send invoices. If you have certain objectives it can be done with timewerks. It has a mobile app that you can use to track work done. It’s focused more towards the worker.
Hours is a great way to keep track of projects, time spent working, and sending invoices. It’s similar to Timewerks.
Having some kind of tracking system is important for your business. You will just want to be sure work time is being used properly if you are going to be paying by salary.
Trello
Trello isn’t exactly a time tracker. It’s more of a project management system. You are able to color coordinate and indicate what you want your VA to do.
You can create checklists for your employee to indicate they finished. It’s a good way to keep everything organized. You will want to show that you are reaching your goals one step at a time. For most users, you can start with the free section.
Have A Plan for What You Want Them to Do
Use Google Drive
Google drive is a great way to keep everything organized. If you have G-suite set up with your business email, you can create new users within your account. This can be a great option if you need your employee to send out emails for the business.
If you don’t need your employee to send out emails, I would look into using your personal email at least in the beginning. You can share folders and put in Google Sheets or a Google doc. It can be a way to write down what you want your employee to do.
Trello for Management
Trello is similar to post its. You can put different tasks and note on your Trello board. You can get different users to check on the board and indicate that they finished an assignment.
It’s a good way to stay organized and focused on your goals. It will bring every
Have Something Written Out
It really helps if you write things out. Plan on knowing what you want your employee to achieve. It’s is sales, replying to comments, creating content?
Have requirements and deliverables
You will want to think about your goals and have it written down. If you can provide greater clarity, it will help all parties.
Think about the requirements and deliverables you want every day before you start the hiring process. This can give you clarity on if you want a full time or part time worker.
Create Content
One of the things you should look at doing is creating content. Your social media person can create articles, tweets, and images. All of these things are important in building up your social media platforms.
Each platform has different content that you will need to create. Have your worker build a good following.
Repurpose Content
The main benefit of having someone work on social media for you is the amount of time it gives you. Your social media person will be able to start working on the granular parts of the social media sides of your business.
You will have time to create content and work on your business. If you create content, you social media person can repurpose the content into the different social media platforms.
Here is how repurposing content can work:
- Create a Video on YouTube.
- Use the audio file on YouTube to create Mini-Podcast recordings.
- Transcribe the video and use a few lines for tweets on Twitter and Facebook.
- Create different images for Pinterest and Instagram.
This method can be used from different starting points. I would recommend starting with an online video.
You will want to be the face of your channel. It’s hard to get the same personal feel if you don’t show your face.
Outreach for Business
One of the biggest things you can do is starting the sales process with your social media platform.
Reaching Local Businesses
If you are targeting businesses, look at LinkedIn and Facebook Pages. You can do searches for a particular business. You can message them about the different products and services you can offer.
Creating a Following of People
Look at creating content. Content marketing is one of the best ways to build a business. You can create a following of people based on the writing, images, audio, and video content you produce.
Creating a Sales Process
Look at creating a sales process. If you are building out your social media platforms, it should ultimately lead to greater engagement and more business.
Here is an example:
- Create a Facebook Group. Invite people into your group and putting content in your group.
- Run Facebook Ads to give people a Freebie.
- In the process of them getting a Freebie encourage them to join your Facebook Group.
- Warm up your Facebook Group with content and engaging with them.
- Have your social media person set up appointments with people within the group.
- Make your sale over the phone.
If you have a Sales Process, you can have your social media person do some of the outreach, warming up clients, and set up appointments.
Schedule Appointments
If you have a sales process, you can have your social media person also set up appointments. This can be a good way to get business.
You will want to use some kind of scheduler. I recommend using Calendly. It has a free option and it syncs with your google calendar. It’s best for telephone or video conferencing calls.
If you want to sell to the masses, you can look at doing webinars. Webinars can be a good way to get a lot of people to hear your pitch and ultimately buy your product or service.
Webinar
One of the things you will need to decide is how you sell your product or service. Do you plan on selling to the masses or to one person at a time? There are different reasons to choose one over the other. For the most amount of people, webinars are probably the better way to sell your product.
If you have a traffic source that will bring a lot of people at one time, it might be better to do the webinar. A webinar can really clarify your position and lead you to make a pitch for them to buy.
Webinars are very scalable. It’s an easy way to get more people to listen to your webinar. You can record yourself and do the process over and over again.
Your social media person can help post and message details about upcoming webinars.
Read: Free Webinar Software You Can Host For Your Business
One on One Appointments
If you want a more personal touch, you can target one person at a time. It’s great if you like sales. This can be a good option if you are slowly walking them through steps.
It can be a good way to close a sale on a person that is on the fence. You can warm up these types of clients by posting content on your social media platform. They can be messaged and help you get answers. After this process, your social media person can set up the appointment.
Frequently Asked Questions
What is the best place to outsource my social media?
You can ask your social media followers if they would like to be employed. If you prefer a less expensive long term solution, check out onlinejobs.ph.
How Should I Track My Workers?
If they are virtual, use time tracking software or a task related system. They need certain deliverables.
What Social Media Platforms should I focus on?
Facebook is a great platform for many businesses. It is the largest social media platform. A lot of people use it to share information. Facebook has also set up business pages and groups for people to connect.
If you sell products and services to businesses, it would be better to focus on LinkedIn. They have a subscription plan that will help you connect with more professionals.
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