Outsourcing your blog writing can be very beneficial if you have a lot of tasks to complete. Outsourcing blog writing will give you ample time to focus on other aspects of your business.
In the digital marketing space, blogging and content marketing are essential elements of any online business. Blog writing takes a lot of time, skill and focuses on creating useful content. If you don’t have some writing skills or time to manage writing on your own effectively, look at outsourcing this task.
This article will talk about outsourcing blog writing. If you are considering outsourcing blog writing and content marketing, one of the challenges is knowing where and how to start outsourcing. It is hard to trust your content with someone that you don’t know at all. You are just relying on his or her skills and capabilities to comply with what you need.
Table of Contents
Reasons Why You Need To Outsource Blog Writing
Accelerate Your Blog’s Growth
Accelerate your blog’s growth. One of the main things you can do to accelerate your blog’s growth is by outsourcing the writing. Look at hiring people to write more content.
Create Valuable Content
Writing is a skill. Some people are not particularly good at blog writing. If you face this challenge, look at hiring people to write content for you.
Leverage Your Time
You need to continually write content for your blog. If you are struggling to meet the deadlines, it’s a good time to consider outsourcing your blog writing.
When You Do Not Need to Outsource Blog Writing
You have identified which is more important to you. The more traffic you have for your blog, the more you will be able to scale your business. Writing can be a great way to bring the traffic you need.
Make Things More Real By Not Outsourcing Your Content
At times, you will need to engage with your audience. It can be a personal touch. If you have an idea of how to get engagement from your audience better than anyone else, it will be worth spending time engaging with this audience.
Build up practical skills
You want to develop your writing skills. If you want to build up your skills, blog writing will give you a lot of practice.
Outsourcing Can Be Expensive
Outsourcing your content can be expensive. If you do not have a budget to outsource the blog writing tasks, you can look at writing your own content in the beginning.
Building a Team of Writers
Freelancers vs Hiring a Team
Freelancers versus a permanent team of creating content writing provide different benefits to your business depending on your business’s ability to manage the cost-benefits.
Having a team of blog writers is indeed a great way to go, but it is doesn’t give you the flexibility of having freelance writer. Freelance writers can do an ad hoc basis and quote for a fixed price for the written piece.
Finding Specific Expertise
Once your business is growing, you may find your business getting complicated. Thus it will also call for a complicated sense of writing content.
The talent pool of blog and content writers is vast. You need to know where and how to find the expert writers for the job.
Consider hiring people from your blog. You can put a notice in one of the banners. It’s a good way to find people interested and knowledgeable about your content.
Where Can You Hire Your Writers?
Find People From Your Blog
One of the best places to hire writers are people that read your blog. You can put a banner on your website saying that you are hiring. It can be a good way to get a couple articles with a fresh perspective.
Hire College Students
One of the most inexpensive ways to get articles is to hire college students. It will take time to organize and hire these college students. If you have a sizeable budget, you can look at having them write articles for your blog.
Hire Friends Interested In Your Content
Some of your friends may be interested in writing content. If you have friends, this can be a good way to get them involved with your business.
Look at writing content that people are interested in. Once you build up enough revenue, you can always reinvest it into your business.
Hire Overseas Writers and Save Money
You can hire writers from other countries. They will usually cost a lot less than other sources. You need to proofread all of your content, but double check with your overseas writers. I’ve used Onlinejobs.ph with a lot of success.
What You Need To Look Out For With Content Created By Other People
Make sure to proofread content. You will find errors. Sentences will have misspellings and run-on sentences. You will want to fix these minor errors.
Whenever possible, make sure to check out plagiarism. Plagiarism can be a huge red flag for a business. You will want to make sure that content is original.
Look at using a platform like Grammarly. Grammarly will help you check on grammar issues and plagiarism.
Focus on Creating Fresh Content
The secret to being successful in the business world is to keep your motivation higher and stable. If you don’t have the skills and time to create great content for your business, you are wasting your time, money, and effort.
Look at outsourcing your blog writing to keep your content marketing fresh. Vary your content formats and maintain your content
It is easy to fail in content marketing if you don’t have the right strategy. Your followers and new readers will stop following you if they don’t see any interest in reading your content.
Once that happens, there is a little chance of getting them back unless they can see and feel the new format’s difference.
Read: 10 Ways to Make Money By Blogging
Look at Becoming Omnipresent
There are a lot of different mediums that you can make use of your content writing like:
- Blog writing adds value if written professionally and enables readers to read until the end of the article.
- Social media adds a human face to your business that will catch your customers’ attention and enable them to relate to you quickly.
- Video content allows you to reach out to the audience using one of the popular content formats. You also have to make sure that your video content is full of story and interest.
Look at putting a blend of information and on different platforms to engage with your viewership.
Outsourcing the Blog Writing During Busy Times Is Helpful To Your Business
If your business is seasonal, then it is best to outsource the blog writing during busy times. You must be realistic about it as it may negatively affect your business if you do not prepare for it.
You can create a flexible workforce of blog content writers to help you out with your business flow.
Catch The Attention of Your Readers
Blog writing may sound like an easy task, but if you don’t have the writing skills, it will also be impossible for you to get followers.
Create blog content that captivate your readers’ attention.
You should always remember that blog writing is not just all about the product. You also have to focus on the particular questions that your readers may generally want to find.
You must encourage engagement through your blog content. Look at creating content that catches eyeballs. Look at converting these readers with some kind of lead magnet.
Read: Blogging As A Side Hustle
Focus On what is Important
If you don’t have a big team that can help you out in your business, outsourcing the blog writing content will save you time.
Plus, it will allow you to focus more on the crucial things you need to focus on your business’s growth. Once your business is growing, the responsibilities and tasks you need to focus on are getting bigger and more. Thus, it will be a smart decision to outsource blog writing tasks.
It may not be easy at first, but you will see and appreciate its benefit once you know the difference between getting fresh leads and turning them into long term and loyal customers.
Outsourcing Blog Writing Avoids Failing to Meet Deadlines
One of the most significant challenges of blog content writing is failing to meet the deadlines. If you outsource your blog writing content, you can avoid these failures. You will have a sense of tranquility on the range to publish as you‘ve got someone or a team who can write the content for you.
The only key is to hire a professional freelance writer that can stay on top of the tasks and meet the requirements before deadlines.
Implement Best Practices and Standardization With a Dedicated Team of Blog Content Writers
Once you already have a pool of professional blog content writers, create standard operating procedures. You will be able to help your content writers know the expectations and put higher quality content.
Once you have set the best practices and have the set of standards to maintain on how you are marketing your blog content, you can start streamlining your content.
Your followers and readers will find it easier to look for you and won’t need to go somewhere else look for the information that they need.
Higher Return Of Investment Through Engagement
The ROI or the return of investment in content writing conveys a different message to different people. If you are writing blog content for yourself, then you are saving money. However, your ROI will be time versus the amount of engagement that you are getting back.
On the other hand, by outsourcing the blog writing content, you will pay for their hard work, but you will also receive a lot of engagement and free time at the same time.
Ways on Keeping A Good Relationship With Your Blog Content Writers:
It’s important to build good relationships with your blog content writers. You will want to make sure that people are doing their work with their best ability.
- Be meticulous and wise in making decisions to hire your blog content writers.
- Ask for sample writing portfolios to know how excellent they are in writing the blog content.
- Be open-minded in every step, and you must be resistant to change.
Learning the Techniques in Promoting Your Blog Content
Getting a freelance writer does not end there. It would help if you also learned how to promote and distribute excellent blog content on different platforms.
Focus on creating content that people are searching for. You can look at Google’s search engine to find different ideas.
Use Online Tools to Help You Create The Write Content
Check out free websites like Soovle to help you generate blog content. You can save the articles you want to work on and download it.
Build Up Traffic From Your Social Media
Look at using Social Media to talk about your articles. You can look at posting content on Pinterest, Facebook, and Instagram to get views.
Read: Outsourcing Your Social Media: Build Systems For More Profits
Leverage YouTube to get views to your Blog
If you like creating videos, look at creating a YouTube Channel. Give people a reason to check out your content in the description box.
Read: Ultimate Guide On Making Money On YouTube
Take the time to Think About These Aspects of Your Blog
Take Time to Know Nuances on Any Social Media You Use For Your Blog
If you leverage Social Media, get to know hashtags. It’s a way for people to connect with your article.
It would be best if you had the idea of doing hashtag research that needs to be done on a daily and weekly basis to stay current.
Learn More about Your Readers
You should know the best times to publish your blog content that would get the day’s higher engagement. These times would depend on various factors like the publishing time, platforms you are using, and most of your readers’ demographics.
Leverage the experience of your team by getting professional writers.
How To Hire A Good Blog Content Writer?
First, you must have the idea of the level of their skillet in blog writing and know their past experiences in writing content.
It is also vital to pay attention to his writing details if it is dull or full of enthusiasm that can convince readers to turn into loyal customers. Most of all, you should be able to fit into your budget in paying for their hard work.
What Are The Different Types of Blogs?
It doesn’t matter what niche you choose. You will be able to find writers for all different topics.
- Fashion Blogs
- Food Blogs
- Travel Blogs
- Music Blogs
- Lifestyle Blogs
- Fitness Blogs
- DIY Blogs
- Sports Blogs
Overall, the essential part of outsourcing blog content writers depends on the success of the goals that you want to achieve. You must hire someone willing to work for you and help your business to grow.
Frequently Asked Questions
How much should I spend for my articles?
Articles range from $10-80. It depends on the niche and terms of agreement. You can set up payments as a one time amount, a package deal, or a salary.
How long should articles be?
It depends on the niche. Look at writing content at least 1500+ words.
How long does it take to write an article?
It depends on the writer. It shouldn’t take longer than a couple hours. It will take some time to get the pictures, proofread, and promote your article.
