Facebook Groups have become increasingly popular. Facebook has made it a point to get people to engage more with the Facebook Groups that they care about. Look at getting more people for your group, better engagement, and better sales process in place. These are the principles that will help you increase your sales by leveraging Facebook Group.
Table of Contents
1. Become a Trusted Authority Figure in Your Facebook Group and Niche
It’s important to become a trusted authority figure in your Facebook Group. You want to engage with people and build up your community. Protect your brand. Be mindful of the useful content and the promotions that you push to your base. You want to be more helpful than salesy. Otherwise, you will have to continuously focus on building more followers for your group.
Live Videos – Establish Your Authority and Trust
Look at leveraging live videos in your Facebook Group. You will get people watching you live, but they will also be able to see it in their Facebook feed.
It takes time for people to recognize you and your brand. It takes time to build up the trust. When people see you more times, they will automatically start trusting you more.
This trust helps build connections and encourages sales in the future.
Build Partnerships – Find Mutually Beneficial Relationships
As you build up your Facebook Group, you will find more opportunities to work with other people. In general, they all want to be able to get in front of your audience.
Leverage your group to find people that can help you expand your business. They may have a lot of followers on another platform or a non-competing product or service. These opportunities will open doors that weren’t available before to you.
Build a Community – Get People To Help One Another
In the beginning, you will need to post content and helpful information to get the group going. The more beneficial the information, the more people will rely on your Facebook Group.
Overtime, you will find people posting questions and submitting comments. You want to build it up to a place where people can help one another. It lowers the amount of time that you need to spend creating content specifically for your Facebook Group.
Whenever you have a lot of engagement, Facebook’s algorithm will favor your content and calls to action. When it’s time for you to show up, people will listen and it will ultimately bring in more sales.
2. Build a Sales Process Around Your Facebook Group
Look at building a sales process for your Facebook Group. There are different ways that you can increase your sales. There are two parts that you need to focus on. You have to continuously look at building your Facebook Group and find out how you are going to sell your products and services.
Grow Your Facebook Group Community
Find out how you will grow your Facebook Group Community. A lot of people start by going into other groups and inviting them to their community. If they have an existing group of followers, they can redirect them to this Facebook Group. You can leverage your email list, blog, YouTube channel, or another social media platform.
Some people utilize paid Facebook traffic to generate a lot of followers. Make sure to check that you have a plan in place for once they come on your platform. You will want to post content to get in front of your audience. This traffic is usually a lot colder and you will need to warm them up.
Direct Your Facebook Group to a Webinar
You can create a live webinar right in your Facebook Group. This can be promoted as a free training. Make sure to have some Call to Action. You can offer a free giveaway if you want their email or purchase a product. Change it up so that people can get value from you first before you sell them something.
Direct Your Facebook Group to A Free Giveaway to get Emails
Email Marketing is still one of the best ways to make sales. It is a constant reminder that you are around. Look at giving helpful information and find opportune times to offer products and services.
Look at leveraging some kind of free giveaway to your Facebook Group to get on your email list. If you spent time cultivating a good group and providing value, you will be able to get emails for your business and increase sales.
Give People An Opportunity to Check out your E-commerce Store
If you have an E-commerce store, make sure to remind people that they can get your products at your store. Make sure to have a link. Be sure to not spam your followers or they will lose interest and be turned off by you.
Some Popular E-commerce stores:
- Shopify – Popular Ecommerce Solution
- WooCommerce – Great for WordPress Users
- BigCommerce – Shopify Competitor
- Wix – Marketed as a Website Builder but has E-commerce features
Whenever possible, look at getting people’s emails. Once you get their email, you can guide people to your e-commerce store or your other products.
3. Post Content In Your Facebook Group to Increase Engagement and Your Sales
Create content that will get you in front of your Facebook Group. If you are in the beginning stages of your Facebook Group, you will need to do this more. As your group increases, you won’t have to post as much content. Still you will want to be engaged with your group. You will be able to increase your sales by being a trusted authority.
Post Articles from Your Website
If you have some kind of blog, look at posting relevant articles to your Facebook Group. It works the best when someone has a question and submits it to the group. If your article answers the question, submit it as a comment.
By posting articles in this way, you are able to increase your engagement and give relevant information to people. Usually people will end up clicking on your link.
You are able to increase your sales by increasing your authority level and offering different products and services to your audience.
Post YouTube Videos From Your Channel
Look at posting YouTube videos from your channel that might help your audience. It works the same ways as posting articles. If you already have a channel, link your response to other people’s questions.
Make sure to have a Call to Action (CTA) that you want people to do in your video. Look at getting people to subscribe to your channel, get on an email list, or on a phone call.
Post Helpful or Entertaining Content from Other People
Change up how you engage with the people in your Facebook Group. Look at increasing your sales by keeping people engaged with your group. The best way to create raving fans is to have people regularly coming to your Facebook Group. It gives you a better chance to convert them into a customer.
Use Your Facebook Group to Do Market Research – What do your members need?
Find out what your members actually need in your Facebook Group. You can do a lot of market research by leveraging your Facebook members. You can find out the problems that people are facing. A lot of times, you will find that they are very similar.
Create a poll on Facebook Group to figure out your members’ problems. It can help you figure out your next line of products and services. You can also use this information to see if you need to readjust how you market your own existing products and services.
4. Direct Message Members of Your Facebook Group
Direct messages can be a turn off. If you are genuinely trying to connect with people, you can make a good impression. You can look at sending the direct messages yourself or have someone on your team reach out to people. It’s a good way to connect with individuals and find their needs.
Connect on an Individual Basis and Build Personal Connections
When you are the authority, it’s very flattering to get a direct message. Look at helping people within your community. When you serve your community, you appear almost like a friend to many people. They remember who you are and what you did for them.
Remember to protect your Facebook Group. You don’t want to come across as too salesy. It will turn people off from your group and they will go somewhere else. Make sure you have a good blend of content for your Facebook Group and promotions.
See if You can find a product or service that works well for this person
You will find common trends and questions from individuals. As you sort through the different questions, you will be able to see a pattern. Look at creating content that you can share to people.
Find out if there is a bigger solution to their problem that the person can potentially buy. You need to be careful whenever you are presenting a solution that requires a cost. Look at using a free webinar or offer to call if it gets more in depth.
If you see there might be a need, look at giving some information and a call to action (CTA) that will lead to a potential sale. The more direct messages you give to people, the more potential sales you can make for your business by leveraging your Facebook Group.
Look at Getting On a Call or Zoom
A great way to make more sales is by getting on the phone with people. It’s much more personable than just selling through the internet.
Whenever you are selling higher ticket items, you will want to get on a call or a Zoom call. It’s a good way to talk about your product and see if it’s a potential match.
5. Give Special Promotions and Discounts to Existing Products and Services
Look at having special promotions and discounts to increase your sales. You can post it in your Facebook Group in order to make some quick sales. When you build up your community, you will be able to find more success because they trust your brand.
Use Your Facebook Group to Give Special Promotions
Look at using your Facebook Group for promoting your products and services. Offer to give special promotions or discounts to your Facebook Group. It can get a lot of people excited about getting a steal.
You can use your special promotions as a way to get people to your Facebook Group. Increase the size of your Facebook Group and engagement. When you have a larger following of people and engagement, you will be able to make more sales.
Offer Low Ticket Items to Make Quick Sales
At times, you can offer low ticket items to make quick sales in your Facebook Group. You will want to make sure you mix it up, so you don’t turn people off from your promotions.
When you get people willing to pay for low ticket items, they will usually be willing to pay for higher ticket items. Find those people by offering lower ticket items.
Leverage A Marketing Funnel to Sell Higher Ticket Items
Marketing funnels have become increasingly important for businesses. There are different software that you can utilize to make a quick marketing funnel. It basically guides people to different products and services. Leverage the number of people in your Facebook Group to a Marketing Funnel.
Here are some different software you can use:
- ClickFunnels – one of the earliest marketing funnel software
- Kartra – an all-in-one service for marketing funnels
- Kajabi – focus is on memberships
- DropFunnels – try to leverage marketing funnels and SEO opportunities
- Thrive Themes – not marketed as a funnel, but you can use their platform if you are looking for a more inexpensive option
A basic marketing funnel will include some kind of landing page and thank you page. Make sure to get their email and bring them to the next step of your sales process.
Consider A/B testing to make sure you have the highest possible conversion. The more you test your marketing funnel, you will be able to increase your sales.
6. Launch New Products and Services Through Your Facebook Group
Leverage your Facebook Group to create new products and services. You can get information about your Facebook Group’s needs. They can be your initial customers and give you the feedback needed to get even more sales.
Use Your Facebook Group As a Demo Group
Make sure to leverage your Facebook Group for market research. When you notice common problems, consider creating a product or service that helps your group.
You can use your Facebook Group as a demo group for your new product or service. They can be your initial customers and get a discount for being a part of your demo group.
Get Video Testimonials from Your Raving Fans
You will be able to leverage your demo group whenever you do a launch. It will be a good way to get your first initial video testimonials. You should look at building up your video testimonials continuously.
Look at getting video testimonials whenever possible. Look at creating a system for collecting video testimonials on any future sales. You can get video testimonials to build trust and increase your sales in the future.
Encourage People to Post about their Experiences
Your Facebook Group should be a place where people post about their experiences. These experiences can be positive or negative. Their positive remarks are a good thing to capture to build up your website or marketing funnel.
Negative remarks are also a good indicator to improve your product or service. By fixing these issues, you will have a stronger product or service that you can market to other people. In the end, these changes will convert people to raving fans.
Final Thoughts
Whenever you are leveraging your Facebook Group to make more sales, there are only a couple things you need to focus on.
- Keep building up your Facebook Group
- Your brand authority – increase engagement in your group
- Your sales process – increase your conversions
Every business is at a different stage of their business. Find the parts that will help you leverage your Facebook Group to make more sales.
