Building your brand online takes a lot of time and effort. One secret to develop and maintain your digital presence is to provide information for your audience.
This is why blogging is a must for modern businesses nowadays. You can never imagine the opportunities you can create with a blog site with lots of fresh content.
Websites producing 16 blog posts per month are said to more than three times the traffic than websites that didn’t. However, not everyone has the skill and time to write, making it one of the least activities to do. To solve this content dilemma, website owners opt to outsource blogging.
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What is Outsource Blogging?
The basic concept of outsource blogging is that a website owner will hire writers or writers. These individuals will be responsible for researching, writing, proofreading, and publishing blog content for the website. Sometimes, they can also outsource the off-site link building.
Blog contents serve as the foundation in any online marketing strategy. Besides creating an engagement to the audience, blogs also mean more conversions and a pathway for SEO or targeted advertising campaign.
However, outsource blogging is not merely writing and publishing content. It needs to be well-researched, organized and should meet the website goals.
Read: The Ultimate Beginners Guide To Building a Blog From Scratch
Finding Writers For Your Content
There are some options that site owners can choose in outsourcing blogs for their content.
- Internal hiring– It means hiring a full-time content writer to prepare and create blog content regularly.
- Digital agencies– There are SEO specialists and content marketing agencies that can cater to everything a website will need, especially in content. Compared to internal hiring arrangements, they are guaranteed to be more efficient in creating a fully-furnished blog post since they are more expert.
- Independent contractors– Here, you can hire independent contractors responsible for outsourcing the blog content. They are more flexible than full-time content creators, yet they are also efficient in outsource blogging.
- Overseas writers: Check out OnlineJobs.Ph. You’ll be able to find writers from overseas. Make sure to proofread everything and check for plagiarism.
Why Content Matters?
Before indulging yourself in outsource blogging, here are some of the reasons why you should make an effort in getting the best content for your online presence:
Good quality content helps increase both the index and inbound links, both by more than 90 percent!
You may think at first that blog posts offer nothing but content to the website. But do you know that this is a huge factor that can take you either higher or lower in every search result?
On average, blogs can build up any website’s indexed and inbound links up to 97%. Furthermore, it also provides leads by up to 434% indexed pages.
These statistics mean that the more blogs, the more search traffic and more visitors checking your website. These result in more generated sales, ad revenues, and ensured better brand royalty as well.
Read: Blogging As a Side Hustle
A better search engine traffic goes to the top search engine results
Digital platforms like websites face fierce competition, especially in ranking the first top 5 in search engine results.
Fortunately, blogs can help websites reach this goal. If your website has a well-established blogging strategy, you cannot see your site on the bottom part of the search results.
Blogging Develops Trust for Your Reputation
Another reason you should make an effort to produce blogs is that this is the most trusted source of information nowadays. Since most of us are spending most of our time on the Internet, we rely on getting almost everything we need there.
If your website provides reliable, timely, and informative content, it invites your audience to depend on your blog posts. It can be one of your ultimate edge over your competitors.
Advantages in Outsource Blogging
Regardless if you are planning to hire an independent contractor, digital agency, or via internal hiring, the following advantages await you in outsource blogging.
You can save time
Blog contents require time and effort to accomplish-from conceptualizing, writing, and proofreading. A typical writer usually needs hours writing a typical 500-word blog post.
Considering the standard number of blogs necessary to boost the website, you will need countless hours to write a thousand-word article.
With professional writers around, you can save more time to do other tasks. Moreover, another good news is that you can also ensure that the best quality contents are produced. It can also save you time to do proofreading and editing your work.
You can take advantage of the knowledge of the experts
There is a win-win situation in outsource blogging. Those experts need a job where they can cater to their expertise, and you need professionals to do some website job for your website.
By outsource blogging, you are allowed to use their skills and abilities that you do not have.
With this, you can take time to build your own expertise as well.
Read: Blogging And It’s Importance To The Business
It strengthens your content marketing strategy
If you have an existing strategy in producing content for your brand, this can be improved with the help of outsource blogging. If you haven’t thought about it, then you can have expert writers who can also guide you in establishing this.
Content writers know the type of articles that will help achieve your marketing goals. Moreover, they have the tools to create and even promote content. Finally, they know how to evaluate the content results, and from there, they can adjust.
Signs that you Should do Outsource Blogging
If you are experiencing one or more of the following concerns, then it is time for you to consider outsource blogging.
- When you are struggling to come up to your deadlines
- When you are the only person writing for the blog
- If you are not good or not confident in your writing skills
- If you are running out of new and fresh perspectives
Questions to Ask Yourself before Outsource Blogging
Now that you have realized you have to outsource your blog content, it is time to plan your next moves carefully. Here are some of the questions you should ask yourself before looking for bloggers who can do the job.
How much am I willing to pay?
Your budget should be our first consideration in outsource blogging. To provide an idea of how much you should spend, you can ask your friends or colleagues in the same niche. You can also start browsing on platforms like Upwork and read the reviews based on your niche.
How should I involve myself in the content process?
Just because you are planning to hire someone to write for your website doesn’t mean you will not participate.
Some of the things you can do are preparing for the content guideline, keyword usage, and goals so that writers can get a glimpse of what you will expect.
Will you need a specialist or generalist?
Before choosing your team, another thing to consider is to choose between a specialist or a generalist.
From their respective terms, a specialist writer is someone who writes for a specific niche. Meanwhile, a generalist writer is someone who is open to more niches.
How to Look At Hiring Writers?
Looking for a content writer takes time, but this is one of the crucial outsource blogging processes. With so many freelancers on various platforms, it is essential to become careful in choosing your partner.
Here are some of the things you have to consider in looking for your website’s outsource blogger:
- Make the most of multiple platforms- the cliché “there are many fishes in the sea” is also applicable in looking for someone reliable in outsource blogging. If you rely on a single platform, you will end up missing the excellent writer for the job.
- Be clear on what to expect – Whether you need the writer’s portfolio or prefer someone who can do editing and SEO, be sure to include them in the job advertisement.
- Conduct your research– Check their credentials carefully. Be sure if they are competent in their field. If they do not have any experience, hire them with caution.
- Make your instruction and requirements specific– The job postings should be clear and precise. Make sure to include how they can respond to the job application.
How to Outsource Content Creation
Assessing the needs and budget
In outsourcing the content, your budget can determine which can work for you and which are not.
Moreover, it will also prepare you for what content your site or brand will need.
Consider test out working with your outsource blogger
While some content writers do not like the idea of a test project, you need to assess if you hire the right writer who will outsource blogging.
However, make sure that it doesn’t be that complicated. After all, you are only testing the applicant in the meantime.
The process should be simple:
- Create a topic that intends to showcase the skills and abilities of the writer
- Set a reasonable timeline, and make sure to communicate it to the writer clearly
- Provide detailed feedback
- If extra drafts are provided, be sure to give the proper feedback for these too
- Assess all of the drafts submitted
- Decide to hire the writer or not
- Pay a reasonable rate as soon as the writer finishes the test article
Break out your content needs
Next, it is time to create a strategy, and you can start on the fundamentals. It means you should begin mapping where to place your content.
Generally, you have to generate the highest amount of traffic in the topmost content. As you go along, you are expected to have fewer yet more valuable pieces. You can invite readers to read your most important articles.
Look at creating a marketing funnel that brings your readers to more valued content. They will find more specific information to their questions.
Ask yourself these questions to help you assess your content by creating an outsourcing strategy.
- What content outsourcing will work for you and will require you minimal oversight?
- How does your content outsourcing scheme fit your content strategy?
- Is your outsource blogger helpful in meeting your content strategy and creation schemes?
Read: Outsource Blog Writing To Accelerate Your Growth
Equip your outsource blogger on what he needs to know in writing for your brand
The final step in a successful outsource blogging is to give your writer the information and materials he will need to deliver the content you need. It includes outlines, resources, and style guides you expect for the content.
Here, providing more information primarily at the beginning is essential, especially to your writer. It may sound overwhelming and complicated for the writer, but this can definitely save your writer more time and effort.
Moreover, they can focus more on the content instead of revising and editing their work because they are not adequately equipped.
Train Your Writers and Empower Them
Although your need to outsource blogging, writing mainly for your company needs to be personal.
To make sure that outsource blogging will never compromise the tone and style your brand prefers to have, here are some additional tips:
- Train your writer- Besides giving them what they need, make an effort to reach out, and educate your writers. Spend time making them aware of what the company is all about and the content goals you’re looking forward to achieving.
- Avoid giving full control to your writers. You don’t want a scenario where articles go missing or create other problematic scenarios.
- Take part in the content they are doing: Some clients expect the writers to finish 85-95 percent of the content. It would be best if you had the last say on the content.
Frequently Asked Questions:
What is the best way to create content when having outsourced writers?
No matter how well you accomplish the mentioned tips, you do not have to create exquisite content to get started. A good plan and communicating with your writers will take your brand into a success.
Can I get exclusive rights to the articles written from outsource blogging?
Absolutely yes, you deserve the exclusive rights. However, be mindful of the price rates offered to you.
Right now, you may think that outsource blogging is more complicated and challenging. There are plenty of ways and opportunities to get more content and have an excellent team.
