How To Sell More On Instagram

Instagram launched on October 06, 2010. They had a huge turnout. On the first day, there were 25,000 users. Instagram hit one million users in three months! Most of this growth was organic growth without any advertisements.

Instagram has become a big industry. There are countless publishers, influencers, and regular folk. This traffic has made Instagram a potential cash cow for businesses.

The Different Ways To Make Money:

Publisher

If you want to make more sales, you can work on a couple things. You can look at publishing yourself. If you publish consistently, you will get followers interested in you and your brand. You can work on getting more followers, different products, services, and sponsorships. 

Advertiser

If you don’t publish regularly, you will need to look at advertising. Advertising can be expensive overtime if you don’t have proper landing pages and conversions. 

What made Instagram so popular?

There are a lot of visual people. One of the major draws was that Instagram focused on pictures. Instagram has become increasingly popular. 

• Instagram is turning ordinary photos into extraordinary ones. 
• The platform is simple, user-friendly and most of all free to us. 
• Instagram tried to focus on pictures and creating stories out of them.
• It has a lot of fun features and updating by the daily needs of users.
• No ads that pop up anytime. 

Making Money As a Publisher:

One of the best ways to make more sales on Instagram is to get more followers. There are always different strategies you can use to gain more followers. 

Connecting With Influencers

You can partner with other Instagram influencers, it can skyrocket your follower base. Look at connecting with people and bringing people together. 

Read: Influencer Strategy for Brands: How to Sell More Of Your Product

Publishing More Content

Look at publishing more content. You can utilize hashtags that other people might follow. In general, you need to engage with your followers and build it up as much as you can. The larger the number of followers, the more that people will ultimately buy your products and services

Sponsorships and Other Deals

Look to publishing content as much as you can if you want to sell more on Instagram. As you get bigger, you will find opportunities with other influencers and busineses. 

These deals are opportunities that you might not even think about. At this level, you can generate a lot of revenue from multiple sources. The key is leveraging your followers. If you have the traffic, you will get business. 

Making Money With Advertisements: 

If you are not publishing you will have to pay for the traffic. There are a lot of avenues to make money on Instagram. If you already have a product or service, it might be worth looking at just getting into advertising.

Here are Instagram Ads in 5 Easy Steps that I would like to share with you. 

1. Pre-Ad Creation 

Do some homework before you even create an ad; this is the number one thing you have to remember. Your pre-ad creation is the first step in creating Instagram ads. Your offer could be:

• Service based 
• Product based
• Gated content offer allows your leads to provide their contact information before you can access this piece of content. 

 2. Target Avatars

The ad plan should be direct and specific. You need to know who you are reaching. It’s important to know your potential clients’ interests, gender, age, and demographic.

3. Strategy Set up

Build your audience and take advantage of your list of leads. Do not target everyone If your business can sell to lots of different people. It is best to think of targeting a certain demographic. The content element is important in creating your ad offer, You should provide them content based on what they are looking for and not what you want to tell them. 

4. Creative Assets

A simple image and 2-lines of ad copy for your ad is sometimes all you need. Create a short video that is engaging and informative

Use Videos For Your Ads

Video ads work well because we can create audiences based on that one specific video. If you want a sale, scheduled call, it’s easier to create your ad. Video ads will generate more response. Whenever you are doing an ad, you will want to target only one product or service to sell. If you try to sell multiple things, you will end up confusing the potential client.

You can give a lot of content quickly. Video is s usually a lot more engaging and you can connect with your potential client much quicker than with text. 

Putting out a video is usually a cost effective method. It’s usually cheaper to put out a video and get a much better response than text or a picture.

The main reason that people don’t do video is because it’s uncomfortable. If you try going on video, you will become more accustomed to it. It’s worth doing it. 

Publish Your Ads

The photos you’ve already taken are usually great options for an ad to post on Instagram. Some of the picture that you have can be great ad pieced. Try to create stories with your pictures.  

Pull together the assets for your ads. Pull your ad copy together and decide if it’s in line with the offer, the avatar, the goal. Set these up in the ads manager. 

Once you have all these steps done, you can set these ads up in 30 minutes. It’s that simple. Ad images, copy and paste text, choose targeting, objective based on the goal you’re seeing, and press publish. The data is all there, we need to sit down and strategize first.

What Makes It Harder To Sell On Instagram?

Did you know that links don’t exactly work on photos posted on Instagram like they do on other platforms? 

Yes, that is true and this is why it’s harder to sell on Instagram than other popular social networking sites. 

Twitter, Facebook, Pinterest, and other platforms allow you to post images with links to redirect users to landing pages or product pages where they can make purchases. 

Benefits of Instagram

Still, don’t worry about these aspects of Instagram. Instagram has a lot of followers on their platform. It’s much easier to get a following on Instagram than some other platforms.

Engagement levels are generally higher with Instagram. If you can build up a base of followers, you can do very well on this platform.

Put a Link In Your Bio

Instagram gives you one clickable link and that is the link in your bio. Adding a Call To Action (CTA) in your Instagram bio is one of the easiest ways to drive sales on Instagram and make your links stand out. 

Have your link leading to a landing page. Make sure to use a CTA that will boost and encourage your viewers to look at your products and services.

Let Your Followers Help You Sell your products or Services 

When followers buy your product, some of them will post about your product. You need to engage these followers.

There are tons of customer photos on Instagram that you can share and engage with. The amazing fact is that it can build up your base of followers. You can build a platform where you can sell more on Instagram.

If a customer believes in your product, they will also recommend your product. Increasing your followers satisfaction will allow them to recommend you and buy from you again in the future. Look to making the buying process nice and easy. 

At the same time, featuring the photos of your customer photos also shows loyalty. If you see your followers using your product, share their post and give them a shout out. 

Being Genuine With Your Followers

Professionally developed ads can feel fake. People can tell when you are genuine about a product. If you can connect with people sincerely, people will likely engage more with your product and services.  

Most people don’t want a “professional” to put up an ad. They want it to feel organic. Perhaps it is because they know it probably hasn’t been edited.

92% of consumers find user-generated content to help them make a purchasing choice, rather than an ad. 

Taking Advantage of the Different Instagram Features

Branded hashtags can be useful. If you have tons of users, some of them will have posts about your brand on Instagram.

If no hashtags has been created yet, it is best to create a hashtag that people can use. 

Instagram has a rich image and text field. Try to incorporate both visual and text aspects to your posts. There are multiple opportunities to capture interest.

Frequently Asked Questions:

Is it better to publish content or do advertisements?

In the long term, it’s better to publish content. You will be able to engage with clients and connect with people more organically.

Advertisements can be a great solution if they want faster results. You will always need to keep an eye out for costs.

Is it better to advertise on Facebook or Instagram?

Instagram is owned by Facebook. You may find that it’s cheaper to advertise on Instagram. There are a lot of similarities on these platforms.

How do I build up a following of people on Instagram?

Start publishing content regularly. Try to connect with other influencers. This can organically grow your base of followers.

Look at using Instagram ads if you want to advertise on this platform. You can use your Instagram ads to help you accelerate your Instagram following.