How To Sell More On Facebook Marketplace

The Facebook platform has made its name in history. Since this platform’s birth, many are amazed at what it can do to anyone who uses the platform.

With Facebook, you can connect with friends and family. Facebook leveled up what they could offer and created the Facebook marketplace. 

Facebook Marketplace offers opportunities for merchants to sell online , It’s convenient for buyers and sellers at a local level. It is similar to Craigslist, LetGo, and other online selling platforms.

Ideas On How To Sell More On Facebook Marketplace

Facebook Marketplace is ideal for businesses looking for personalized services for their clients or customers. The platform does not have listing fees and is proven to be a cost-effective solution to selling online. 

Since the birth of the Facebook marketplace, it became popular all around the world. It is very easy to sell in the Facebook marketplace.

Start Putting Items for Sale on Facebook Marketplace

Just easily snap photos of the items you want to sell, put a few descriptions, and post it in the Facebook marketplace.

In a matter of minutes, someone will reach out and ask about the item you are selling. That’s how convenient and quick to transact business with this platform. 

Many attested the Facebook marketplace is unique and offers many different opportunities to both buyers and sellers. 

Creating Details Around Your Listing

Facebook Marketplace offers you a place where you can sell anything online. You can sell a variety of products on Facebook Marketplace.

Provide comprehensive details and features of what you are selling. The items’ description helps buyers trust your item and catch their attention to buy from you. 

Create a profile picture if you don’t have one. People want to make sure that you are a real person.

Listings in the Right Categories

Facebook Marketplace has set various categories according to the kinds, types, features, uses of the items. It is imperative to choose the right listing group to post your product.

For example, if you are selling a used car, make sure you are not listing it to the group listing of kitchen appliances. The platform may take your listing down and flag your account. 

Responding to Potential Buyers Quickly

Facebook Marketplace can be time consuming. It takes time to put up listings, get the right descriptions, and pictures.

You will get a lot of people inquiring about your listings. A lot of people will display interest, but ultimately not buy. You will want to respond quickly to these potential buyers.

Have The Proper Apps on Your Phone

It’s important to have the proper apps on your phone. You will want to message people quickly. The best way to do it is right on your phone.

Get the Messenger App

Make sure to have Messenger on your phone. You will get messages about your listing. It’s important to respond quickly to these messages.

Look at also getting the Facebook App. At times, you may want to check out a buyer’s profile.

Pre-write Your Responses

Look at getting an app like WordBoard. You can create little messages that you can click on to respond to people quickly. Once you create your messages, you can one-click a button to display your message.

If you don’t want to use an app like WordBoard, you can use another app. Notes, Google Doc, and Evernote are different apps that you can type your message. You can copy and paste your messages into Messenger especially if they are longer messages.

Facebook Marketplace Categories:

Make sure to put your listings in the right categories. If you don’t put your listings in the right categories, you will start losing sales.  

• Vehicles
• Property for rent 
• Apparel
• Classifieds
• Electronics
• Entertainment 
• Family
• Garden and outdoors 
• Hobbies 
• Home goods
• Home improvement supplies
• Musical Instruments 
• Office Supplies
• Pet supplies 
• Property for Sale
• Sporting goods
• Toys and games

It is important to put your listings in the proper categories. Compare your listing with other listings. It will give you an idea on the price and other offerings.

Transparent Pricing 

Be clear inputting the prices of your items. If you give special offers, you have to set it clearly to avoid confusion among the possible buyers.

As much as possible, it is best to include the delivery or shipping fee. Buyers want to have all the information they need about your item. 

Know The Do’s and Don’ts of Facebook Marketplace

In every platform, guidelines are always there to set the rules and organization within the forum. It is better to know what items are not allowed to sell on the platform.

There are a few items Facebook Marketplace does not allow you to offer. If you do not abide by this rule, your account will be blocked by Facebook.

Items NOT To Sell In Facebook Marketplace 

• Illegal Drugs, alcohol, or tobacco products (some platforms have the same rules too)
• Prescription products, drugs, and drug paraphernalia
• Animals including pets
• Digital media and electronic devices
• Documents, currency, and financial instruments
• Hazardous goods and materials
• Human exploitation and sexual services
• Ingestible supplements
• Body parts and fluids
• Counterfeits, knockoffs or replicas of branded goods,

Some items are allowed to sell on Facebook and not on Instagram. For comprehensive details about these restrictions, check this link.

Track The Trends 

The sales trends differ on the kind of platform they are posted. The products that are selling well on your web store do not mean that they are the products that are selling well on Facebook Marketplace. 

Look at pricing your products competitively. See how people respond and how many people actually buy your product.

Boost Your Post

Boosting your post can increase the visibility of your items. Post boosting can help you reach a larger and more relevant audience.

This way, you can select your target users based on interest, gender, age, and location. 

I have found that it’s usually not worth booting your post. If you want to get into Facebook Advertising, it’s better to look at the manager platform.

Read: Facebook Advertising For Small Businesses

Professional Images 

Whenever you are selling a product in the Facebook marketplace, make sure that you are using a professional image that will catch your potential buyers’ attention.

Professional and good looking images can enhance your conversion and click-through rates. 

Multiple Locations 

The Facebook marketplace comes with a local search feature. It is highly recommended to post your products in multiple locations. 

Applicable Categories

If posting in multiple locations can help a lot in your sales conversion, posting your items in applicable categories can be a big help too. 

Prepared Message 

Once you have posted items for sale on the platform, you must anticipate that there are potentials who will inquire about your item. It is best to have a prepared message for your potential buyers. 

Additional Tips for Sellers When Talking to Buyers

You need to be careful with buyers. They can take up a lot of time. Try to prequalify people as much as possible.

• Protect your personal information
• Set a time to meet up 
• Avoid making guarantees. 

Look at using Messenger on your phone to quickly respond to people. You can have pre-made texts to reply back to people quickly.

Buyer’s Guide in Facebook Marketplace

Facebook Marketplace is not just an area for online sellers but also a place for online buyers.

Here are some points for buyers to keep in mind and buy through the Facebook marketplace. 

Legit Profile: Make Sure It’s Real

If you love to buy the item and the price sounds good to you, check the seller’s profile first.

You have to make sure that the seller’s profile is legit to avoid fake ads. Here are a few question guides to help you determine a legit Facebook profile: 

• Is the profile created recently?
• Is it a person’s photo in the profile photo? 
• How many friends does he have? (less than 25 is usually suspicious) 
• What are the details on their page, workplace, about page, etc.?

Ask About Multiple Listings

It’s important to ask about multiple listings. The more items you ask about, the more you will be able to get a response and inquire about the product.

You will get an idea on the market rate, and waste less of your time. Check the profile and move quickly. Don’t get caught up with a too good to be true product.

Payment: How to Set It Up

Look at meeting in person whenever possible. If it’s not possible you can look at a couple different options.

Usually the seller will have that part set up. Look at paying on PayPal. It has a buyer’s protection system on its platform.

If you pay with your credit card, you will generally be protected against fraud. You can reach out to your bank if there is ever a problem.

Facebook Shop: Better for Businesses?

What is Facebook Shop?

Facebook Shop is also commonly called Facebook Store. It is an additional feature of Facebook that allows you to list and sell your products through a Facebook page.

You can easily reach out to the audience on your Facebook page. This feature also enables your potential buyers to be redirected to your e-commerce web store. 

Facebook Shop is essentially free with the same model used by Etsy, Stripe, and other payment processors. They charged a flat rate based on the number of products you have or a percentage of sales.

It’s a valuable platform that allows sellers to sell inexpensively and freely showcase the items for sale. Thus, it is easier to see a clear ROI in ads. It only charges if you sell, so it works.

The Difference Between Facebook Marketplace and Facebook Shop 

If you’re an individual looking to sell products in small numbers, Facebook Marketplace is the great one for your business. This feature does not provide customizability and brand-identity.

If you’re a business look at Facebook Shop. It has more flexibility and features.

Facebook Shop is best for people that want to increase brand identity, run ad campaigns, and engage with customers.

How can businesses be more effective with Facebook Shop?

Identify whether you will post your entire product selection in shops or only your best sellers or a particular grouping active in Facebook Shops. 

Start organizing the information about your Facebook Shop. Create a spreadsheet with all products, descriptions, photos, links, prices, etc., based on my experience. 

Look at Displaying Good Pictures

Display your products using high-quality photography 

The product descriptions should focus on why the product matters to the buyer and features that drive buying decisions.

Provide them an easy link to reach out with questions. I suggest using the messenger ref URLs since they’re already on Facebook.

A Few Considerations Before Starting Facebook Shops

Keep on doing the things you have been doing and focus on e-commerce and local businesses’ models to drive more sales with Facebook.

Start with a spreadsheet that can be used on Facebook and an E-Commerce website. 

Don’t put all your eggs in one basket. Avoid building a complete e-commerce solution around Facebook. That’s not a smart idea.

I suggest you use all the tools like lead forms and messenger available and test what’s most effective.

Can you set up digital products and services in Facebook Shops? 

It is better to sell physical products on a Facebook page shop at this moment. Here are a few things to remember: 

• Get a notification that you are eligible for shops. 
• Create a commerce account in the ads manager. 
• Create or connect a product catalog, but if you already have one, you can likely use it as is. 

If you have digital products and services, it may be worth looking at a marketing funnel.

Send people to a link where they can get access and purchase on your website.

Frequently Asked Questions:

Is there a Fee for using Facebook Marketplace? 

Facebook Marketplace charges no listing fees. You can put as many listings as you want. Make sure they are not duplicates or you will get blocked.

Is Facebook Marketplace downloadable?

Facebook Marketplace is built-in in the Facebook app. There is no need to download it. 

Facebook has leveled up since the time it was introduced to the public. It is no longer about family, friends, and a barrage of political posts. It is also the area where you can sell or but anything you are looking for. 

Can I Create A Business Around Facebook Marketplace?

If you have local items for sale, look at setting up systems around Facebook Marketplace. You will want to put your listing up and respond to potential buyers quickly.