You can choose many different types of fashion niches. The important part is being able to monetize this business.
- Accessories
- Baby Clothing
- Bags
- Belts
- Blogging
- Caps and Hats
- Coats
- Cosmetics
- Drop-shipping
- Designing
- E-Commerce
- Fall Clothing
- Fashion Trends
- Luxury
- Jewelry
- Kid’s Fashion
- Modeling
- Pants
- Pregnancy
- Shirts
- Skin Care
- Shoes
- Social Media
- Socks
- Spring Clothing
- Summer Clothing
- Underwear
- Unisex
- Vintage Style
- Watches
- Wholesaling
- Winter Clothing
- Women Fashion
- YouTube
Table of Contents
Fashion Niches: Focus On Clothing That You Love
Choose a type of clothing that you love. Try to focus on one. You can always increase your line of clothing later on.
- Coats
- Pants
- Shirts
- Shoes
- Socks
- Underwear
Choose 1-3 options that capture your interest. You can’t do everything, but it can give you an idea on what you should focus on.
Accessories and Extras
Instead of focusing on a type of clothing, you can choose accessories and other ancillary products related to fashion.
- Bags
- Belts
- Caps and Hats
- Cosmetics
- Jewelry
- Skin Care
- Watches
Your niche can focus purely on one of these sub-niches. Skip this section of make this niche the priority. If you are drawn to any of these niches, you should consider focusing on them.
Look at niches that make up your lifestyle.
Read: 41 Lifestyle Niches: Build a Great Life and a Business.
Gender and Age Group
It’s better to focus on a specific group. This can give you ideas on the types of clothing and accessories to focus on.
- Women
- Men
- Unisex
- Baby Clothing
- Kid’s Clothing
- Pregnancy
Each gender and age group has other related products and services. Choose a gender or age group. If you think about baby clothing, it’s a logical step to think about toys, books, and other products.
Styles and Seasonal
Fashion brands have different styles. Your brand should have a certain style to them. Look at a couple of these options.
- Fall
- Spring
- Summer
- Winter
- Luxury
- Vintage
Your clothes can focus on these types of seasons and styles. Look at creating products around a certain style. Think about your first product. Choose the style or season you will like to sell your product.
Business Types: Suited for Fashion Niches
Each fashion niche needs a way make money. Look at some of these business types to build an income stream.
Blogging About Fashion
Blogging is one of the best ways to get build an audience. Blogging can create multiple income streams.
Read: Blogging And the Important To The Business
People will read your articles. They will have an opportunity to know more about you. You can ultimately use your articles to sell your clothes and accessories.
Read: How Bloggers Earn Money
Drop-shipping Apparel
Drop-shipping is a great way to scale. Essentially, you sell products and have another person do the manufacturing and shipping.
You will need to create partnerships with these types of companies. You will need to make sure that it’s a product that you can stand by.
Designing
Design and manufacture your own clothing line. Some of up some different apparel choices. You will need to connect with manufacturing companies.
You can do it over the phone and online, but it’s best to go meet people in person. Try getting a sample of what it would look like. You will need to figure out costs and production time.
Read: How a Teacher Created a Clothing Line and Quit Her Job
One of the things you will need to think about is how to get your product out to people. You need to be able to market your apparel, but also get them into stores.
As you build your relationships and start building out your systems, you will get more opportunities to build out your clothing line.
E-commerce
E-commerce is a great option for fashion designers. You can design, manufacture your designs, and sell them over the internet.
Create Organic Sources of Traffics
Look at creating organic sources of traffic. Because fashion is a very visual niche, you will want to use platforms that allow pictures and videos.
Some of the best places for traffic are YouTube, Instagram, Facebook, Pinterest, and blogging. You can get followers and showcase your clothing line.
Create a Platform or Join an Existing Platform
You will want a platform for selling your product. Some of the most popular platforms are Shopify, Wix, and WooCommerce. The benefit of these platforms is that you will be able to save on fees. The problem is that you will need to generate leads. This can be organic methods or through paid traffic.
You can always look at connecting with an existing base like Amazon, EBay, and Etsy. There are thousands of people that visit these sites. If you are able to get reviews and create good products, you will be able to get a continuous wave of people buying you product.
Fashion Trends
Fashion is always growing and evolving. Trends change and if you are on top of it, you can share those trend changes with other people.
Look at Blogging and Social Media
Blogging can be a great way to talk about different fashion trends. You can share content that was popular in the past.
If you work closely with models and designers, you can create a following of people interested in this fashion.
Modeling
People sometimes have a hard time visualizing different apparel. Models help designers showcase their designs.
Become an Influencer
If you look into publishing content, you can get sponsorships. Look at trying on apparel, and you can get deals from companies.
Read: Influencer Marketing Strategies For Brands: How To Sell More Of Your Product
Get Modeling Gigs
Get gigs for modeling. If you work your way up, this can be a great way to get exposure and high end work. It’s a very competitive, and there is a limit to how long you can go.
Social Media
Social Media by itself is not a business model. The goal is to have some kind of influence and monetize it.
Look at modeling different apparel or showcasing your product. This is a great way to build up a brand. You can monetize social media by finding potential clients, sponsorships, and ad revenue.
You can always look to outsource your social media efforts and leverage your time in other places.
Wholesaling Different Apparel
If you have funds, you can buy product in bulk. You can look at different distribution channels and your own store. This can be a physical location or an e-commerce store.
If you can get apparel for cheap, you can sell it for retail for a profit. Margins can be huge in apparel especially if you source your clothing from other markets.
Distribution Channels
If you have distribution channels, this can be a great business model. Provide clothing to different physical stores. You can also look at building other distribution channels online.
Look at building your own e-commerce store. This can be a great way to maintain your profit margins.
You can look at Amazon, Ebay, and Etsy as well. These are channels that have pre-existing client bases. They can search and find your apparel.
Frequently Asked Questions:
Should I create my own apparel?
You will need to manufacture, brand, and find distribution channels. If you can get everything right, fashion can be a huge business.
What are the alternative ways to make money in fashion?
Become an influencer. Create content related to fashion, apparel, and modeling. This is a great way to get sponsorships.
Should I start a physical location or do e-commerce?
Generally, look at doing e-commerce. Focus on building an online presence and an online store. There are already physical stores. You can look at distribution channels to sell your apparel without incurring expenses.
