It’s important as a land professional that you know where to sell your land. If you have a piece of land, it’s important to showcase your property.
Each of these places to sell your land come with a different strategy. Some require a time or financial commitment to make happen.
Investing in Land is one of the best ways to build up cash reserves and passive income. My overall strategy has been to flip it for quick cash or sell it for owner financing.
Table of Contents
1. Email Buyer’s List
There a couple ways to build your buyer’s list. As you get inquiries on your land, you can manually put them on your buyer’s list. This is the tried and true way. As you get inquiries on your land, you can sell your land more easily over time.
You can also use SEO to rank your website higher. You can put an opt in form on your website to collect emails. There is a lot of competition in this area. If you can build a listing website with blog articles, it can be a way to get emails for free.
Another way to increase your buyer’s list is to pay for advertising to get potential buyers on your email list. There are a couple ways to get advertising. Some of the most popular platforms are with Google and Facebook Ads. There are social media platforms that can also do this. You can also buy ad space from land selling websites.
As you build your land business, it’s important that you kept this practice. Once you get to 1000 emails. You greatly increase your chance of selling property that you own.
2. MLS
This is where you use a Realtor to help you sell your land. There are also discount real estate services that will allow you to sell your land for a fee.
You will need to offer some type of commission for the agent that brings the buyers. Depending on the cost of the land, you can offer a percentage or a flat rate. It’s important to have good compensation for the sale of your land or Realtors may deter from showing your property
3. LandWatch, Lands of America, Land and Farm
You can’t sell on these sites unless you are on all three. They are the largest listing website on the site. They get a lot of land investors and real estate agents that go on the website to showcase their properties.
It’s been a good way to sell land. Once you put your land properties on the platform, it will syndicate to the other websites. This means you don’t have to manually input those ads to each spot. This can be a time saver.
The cost is at a premium for this service. They will try to lock you up for a year contract. If you plan on being in the land business, it’s a sound investment.
4. LandFlip
LandFlip is a more affordable platform than Land.com. They also have a couple websites that they are a part of. They don’t get the same amount of traffic as LandWatch, Lands of America, and Land and Farm.
They syndicate to LotFlip, FarmFlip, RanchFlip, AuctionFlip, and CommercialFlip. They do have requirements on what types of properties you will be able to syndicate to.
5. Land Century
Land investors and Real Estate agents have been using Land Century to make sales. This is a single site. It’s one of the most affordable options out on the market.
6. Landmodo
This was a website started by a land investor. If you sign up, you will also have access to wholesale properties as well. I’ve found them to be a fixed bag. You will need to do your own due diligence on any property that you buy on the site.
There are a lot of options on owner financing, so it works a little bit better with lower priced land. It you pay for a plan, you will also have a chance to get on a newsletters that advertise your land on their buyer’s list.
7. Facebook Marketplace
Facebook Marketplace is like the new Craigslist. Facebook has made a place where you can sell all types of properties. It’s been generating more interest because of the volume of people on Facebook.
There is a Real Estate section that you can post land on. You will get inquiries mostly from Facebook Messenger. There are a lot of tire kickers, but you will get a lot more emails if you ask for them. This can be a good place to build your email list and get a potential sale.
8. Facebook Groups
Some Facebook Groups allow you to sell properties like land. Some of these groups have produced sales and you might get a couple inquiries. It helps if you have a lot of different land to sell. You can showcase different property without having to sound spammy.
If you join enough groups, you will be able to send it to multiple groups at one time. This can save a lot of time.
9. Facebook Ads
Facebook Ads have been a revelation for some businesses. It can also be a money pit. It’s important to make sure that you set up targeting and have a website that can capture people’s emails.
You will need to set it up with targeting. A lot of the data companies like Facebook and Google track what users do with their time. You will be able to send your advertising to the type of person that will most likely be interested in your ad.
10. Google Ads
Google is the largest search engine in the world. One of the things to think about is about the intent of the user. When someone is searching for something on Google, there is intent in the search.
You can connect a search keyword with the Google Ads. They have a bidding process where everyone fights to be on the page. This is how Google gets most of their income. You are utilizing their data in order to get the right individuals that would be interested in your land.
It’s important to have a website set up. You will need a way to capture emails so you can send them future deals.
11. Zillow & Trulia
If you have a Realtor, they should automatically have your land posted on Zillow and Trulia through their MLS.
Zillow and Trulia are owned by the same company. They are mostly used for residential property. You will be able to find land properties here. If the property is too cheap or too rural, they might not be prone to showcase your property.
12. Craigslist
Craigslist gets a lot of visitors. You can sell pretty much everything with it. Try getting the surrounding areas as well. Craigslist has been working on trying to limit bots.
Generally, Craigslist wants you to be a local selling things. Using a VPN, a virtual private network, can help you sell the land. It’ll hide where your location is. It’s a good way to maintain privacy if you aren’t necessarily a local.
13. YouTube
A couple land investors spend time building a YouTube channel. Whenever they get a property, they will talk about the property. Over time, some people will subscribe to the channel.
Depending on the presentation of the land, you can build up subscribers. The goal is to sell the land and encourage them to get on your email list.
14. LandHub
LandHub has been growing quickly to become a respectable land listing website. They have a team of people working on the marketing aspects to help sell your land.
There are a lot of Realtors that work on this platform as well. The pricing is affordable as well when compared to other options.
15. Ebay
Ebay has been one of the premier websites for auctions. You are able to sell all types of products including real estate. This website works best with more inexpensive lots. You can get a document fee or a down payment. You can set up payments after the auction closes.
There is a payment that you have to make for putting it on auction. Some buyers end up never going through with the purchase. So, be careful with who bids on your property. There are settings you can use so that a fly by night doesn’t bid on your property.
16. Next Door Neighbors
You can reach out to the next door neighbors to purchase your land. It is possible to get the mailing address and phone numbers of people.
You can use a product like landgrid, parcelfacts, and agentpro247 to figure out who owns the neighboring lots. You can then skiptrace them in order to get their phone number and email. There are services like Fiverr that will help you through this process.
17. Your Own Website
There are a couple ways to create your own website. You can do it yourself or hire someone. The most common ones are WordPress, Wix, Squarespace, and Shopify.
Your website should do three things. It should demonstrate your credibility. If you have testimonials, it would be good to have. You can also describe your property and have a way that a buyer can make some kind of deposit.
The last thing that you should have is an email list. This email list is important to tell people what property you have for sale in the future.
Frequently Asked Questions:
Is selling land a great business?
Yes. The benefit it that you are able to have home run deals in land investing. You can sell for cash or owner financing. There are different ways to make money in the industry.
How much do I need to get started?
You need a couple thousand dollars to start. You will need money for mailers and advertising.
There are people that will help you purchase the property for a cut. You can use this option until you get a bigger money reserve.
Is land investing better than real estate investing?
Land investing is a great way to increase your cash reserve and build passive income. Real estate is much broader. I’ve found that it’s a lot less competitive and let’s you build a real business.
